SmartSites offers national SEO services, but it’s much more SEO Anomaly than that; it’s more of a digital marketing agency with all the services it offers. Whether you are targeting consumers or businesses, SmartSites can likely develop a plan that will work for your needs. Fannit is an award-winning agency that provides digital marketing, SEO and SEM services. The agency offers local SEO, small business SEO, link-building services, WordPress SEO, e-commerce SEO and SEO consulting. Fannit also has a stellar reputation for developing traffic-boosting SEO content, which is why we’ve included Fannit on this list of the best SEO services.
Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. Keyword Research is an important step in understanding what the user is searching. Advertisements are almost consistently shown at the very top of a search result, or in a left/right sidebar. As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time.
Improve Dwell Time
Nowadays, ranking for almost any keyword is much harder than it was in the past – most niches are oversaturated. What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. Once you have a focus keyword, you should use it to optimize your page for the given topic. When selecting the topics for your content, remember that there are various types of search intent (see the previous chapter) – informational, navigational, transactional and commercial. We’ve covered the first step in this process – finding the right keywords – in the previous chapter. So if you don’t fall into the categories they want to see, your chances of ranking are extremely low, even if you have all the link metrics.
- For example, the SERP for “chocolate cake” is dominated by recipes on popular sites that search engines see as reputable.
- Optimizing these technical aspects helps boost your search rankings and ensures visitors have a good experience.
- Another reason why on-page SEO is important is that it ensures your site correctly communicates what you do.
- To see how strong your organic traffic performance is compared to your main competitors, use Traffic Analytics.
- Therefore, naturally incorporating these keywords in your content will result in higher rankings because Google and other search engines will consider your content relevant and high value.
Utilizing Keyword Research Tools to Identify Relevant Keywords
Voice search optimization is not a must-have right now, but voice search optimizations make sense for Google in general and may give you a leg up in the future. Yet 72% of marketers have no plans to optimize for voice search. In short, you need to up your mobile game or site to languish at the bottom of Google search results.
Use Internal and External Links
Looking at what your competitors are doing is a great way to gather insights that will influence your SEO strategy. SEO is a cost-effective way to boost your visibility and has huge long-term potential. Explore reliable sources and tools to stay updated on the latest SEO developments. Set up Google Analytics to track and analyze website traffic and user behavior. Ensure your website is mobile-friendly to cater to the growing mobile user base.
