SEO: 7 Tips for your text to stay on Top

If you, like us, are interested in high performance, you have certainly heard of SEO (Search Engine Optimization). These three letters, when well crafted, have the power to place your text on the first page of the main search engines.

Having your content at the top of the ranking is, in the overwhelming majority of cases, the difference between a good sale and stock being stranded, the success of an event and an empty house, the clarification of an important issue and fake news.

Doubt? So, answer quickly:

when you do a Google search, do you click on the first – or one of the first – answers or do you scroll through page after page looking for the best answer?

Surely you choose the first answers. This is because you already know that Google, and other search engines, have already done all the hard work of searching for the content that best fits your search.

What is this SEO thing?

Before giving you the rocky path to get to the top of the mountain, let’s talk a little more about what this SEO thing is.

As the name suggests, SEO (Search Engine Optimization) is optimization for search engines.

In other words, it is a set of actions that aim to increase a website’s traffic and performance through organic (i.e., non-paid) search engine results. Click Here for SEO Services in Calgary Canada Region

Whenever a page is published on the internet, it is indexed by Google and other search engines so that it can be found by the user.

Pre and post Google:

After the search giant, which has now become a verb (after all, who has never said “I’m going to Google it”?) took action, it was realized that the relevance and quality of the content had a greater impact on the user.

As a result, we began investing in original, quality content, always thinking about the user experience and avoiding tricks to improve the site’s organic positioning.

SEO: how to make your text stand out:

If you want to know how to produce text worthy of the first page of Google, it is important to know that some specific parts of a page are more relevant in the search and, therefore, require special attention. Check out:

Content:

Content is the most valuable item in this process. Originality, quality and a light, coherent structure make all the difference.

Using short paragraphs and using bold to highlight the keyword are also a great option, as is the use of subheadings.

Furthermore, the insertion of images and videos helps to make the material more pleasant for the user.

Key words:

It is fundamental and must be used correctly. The keyword is the bait to attract the user to your website.

Before choosing which keyword to use:

• Be clear who your personas are;
• Map the journey according to what they follow;
• Make sure users will be satisfied with the number of citations;
  ensure the use of synonyms.
• Title and meta description
• The title and meta description should also be analyzed carefully to ensure the optimization of your website.

Although there is no size limit, it is recommended that it be a maximum of 65 characters and contain the keyword, preferably on the left.

The meta description is the space in which you literally describe the page. Be objective, use keywords and take advantage of the space to convince the user to access the link.

Although the meta description does not have any weight as a ranking factor, it directly influences the click rate, a factor that will influence positioning.

So, the tip is to write an eye-catching, informative and curious text.

URL and links:

Googlebot scans the page address itself for keywords. Therefore, it is important to emphasize that the URL must be descriptive, with the desired keyword.

Also, don’t forget to include internal and external links in your text. They help improve user navigation, make it easier to discover new pages, list pages that cover similar subjects, among other benefits.

Alt text:

This is another tip to have a good positioning in search rankings: the use of alternative texts (alt texts) for the images on the page.

Alt texts are useful because, if the image is not displayed, they allow the search engine to understand what it represents.

Here is guidance on how to use the keyword, reinforcing the context in which the image is inserted.

Charging Speed:

I also look at the loading time of your page. Nobody likes to wait a long time to access a website and the speed at which the page loads has also become a ranking factor.

Mobile friendly:

Having content that can be easily viewed on desktop or mobile makes all the difference.

Even more so these days, with the constant increase in searches via mobile devices, ensuring the user has a good experience when accessing them is essential.