Confused about the size of your trade booth and its budget? You have come to the right place. When it comes to exhibition stand booths, strategy and effective allocation of resources play a crucial role. Hence, to select the right size to represent your brand while keeping an affordable budget, a brief overview is given.
What Size will Be Good for my Exhibition Booth?
When it comes to the size of the booth, you can contract any reputable exhibition stand builder and get it customized. However, you are often stuck in a dilemma about its dimension.
The first step to deciding that is to determine the objective of why you are promoting your brand at a trade show. Is it to launch a new product or to create hype for an already existing product? To guide you to the purpose of each booth dimension, the following guide is given below:
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10*10 Booths
If your goal is to primarily capture leads through product sampling, you can opt for a small, well-designed booth and give an accurate product demonstration. It is usually done for food and beverage brands where the requirement for heavy equipment is low. The information of the visitor is recorded digitally, and follow-ups through brochures or webpage links are provided afterwards, establishing a sales pipeline.
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10*20 Booths
They are usually designed with an L- or U-shaped layout and are divided into two zones. Those two zones can be used for different purposes to promote or introduce your product. For example, one can be used for demonstrations and the other to converse with the visitors. Overall, it gives room for slightly more immersion than the previous one.
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20*20 Booths
Going for a medium booth gives you considerable freedom to implement any unique theme and special features. Since the exhibition stand booth is spacious, curved architectural frames are made to initiate an efficient flow of visitor traffic to avoid crowding in one section of its area.
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20*30 Booths
These booths can be made in a double-decker style, with two floors. With VR technology and advanced AI equipment, they can be built to provide an immersive experience. Ideal for a new product launch, the extra height gives you extra visibility that you can leverage to stand out from the trade show crowd.
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30*30 Booths
If you plan to stand out to reach out to global investors, choose this size with an island layout. Open from all sides, it brings convenience to its visitors to enter from any side and engage in its visual demonstrations. From a premium lounge area to VIP demonstration rooms, it accommodates all the criteria to give your booth an image of luxury.
Conclusion
When it comes to deciding how to build an exhibition stand booth, care should be taken to utilize your resources smartly to bring the best outcome. Through this blog, you will get an idea about what each dimension brings to the table so that you can make the right choice to determine its size. No matter which you decide upon, always remember that a good exhibition booth doesn’t just represent your brand but shapes how the world remembers it.
