Malaysia Baby Food Market Overview: 2024-2030
Base Year: 2023
Historical Years: 2019-22
Forecast Years: 2024-2030
The Malaysia Baby Food Market size is projected to grow at a CAGR of around 4.5% during the forecast period, i.e., 2024-30.
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Malaysia Baby Food Market Dynamics: 2024-2030
Malaysia Baby Food Market Driver:
Increasing Awareness of the Importance of Nutrition – Increasing nutrition awareness is a major driver of the Malaysia Baby Food Market. In recent years, there has been an increasing tendency among Malaysian parents toward healthier eating practices.
Parents are more aware than ever before of the essential role nutrition plays in their child’s development as a result of increased media coverage on the importance of nutrition for babies and toddlers. They are also more aware of the health concerns associated with inadequate diet, such as obesity, diabetes, and heart disease.
As parents become more conscious of the importance of nutrition for their children, the Malaysia Baby Food Market is anticipated to grow in the forecast period. Manufacturers are reacting to this trend by creating new and inventive products that cater to the needs of health-conscious parents.
Malaysia Baby Food Market (2024-30): Segmentation Outlook
The market report has segmented the market into the following categories:
By Product Type
-Processed Baby Food- Market Size & Forecast 2019-2030F, USD Million
-Milk Formula- Market Size & Forecast 2019-2030F, USD Million
-Standard Milk Formula- Market Size & Forecast 2019-2030F, USD Million
-Follow-on Milk Formula- Market Size & Forecast 2019-2030F, USD Million
-Growing-Up Milk Formula- Market Size & Forecast 2019-2030F, USD Million
-Special Baby Milk Formula- Market Size & Forecast 2019-2030F, USD Million
-Dried Baby Food- Market Size & Forecast 2019-2030F, USD Million
-Other Baby Food- Market Size & Forecast 2019-2030F, USD Million
-Liquid Standard Milk Formula- Market Size & Forecast 2019-2030F, USD Million
-Powder Standard Milk Formula- Market Size & Forecast 2019-2030F, USD Million
-Liquid Follow-on Milk Formula- Market Size & Forecast 2019-2030F, USD Million
-Powder Follow-on Milk Formula- Market Size & Forecast 2019-2030F, USD Million
By Distribution Channel
-Retail Offline- Market Size & Forecast 2019-2030F, USD Million
-Grocery Retailers- Market Size & Forecast 2019-2030F, USD Million
-Convenience Retail- Market Size & Forecast 2019-2030F, USD Million
-Convenience Stores- Market Size & Forecast 2019-2030F, USD Million
-Forecourt Retailers- Market Size & Forecast 2019-2030F, USD Million
-Supermarkets- Market Size & Forecast 2019-2030F, USD Million
-Hypermarkets- Market Size & Forecast 2019-2030F, USD Million
-Discounts- Market Size & Forecast 2019-2030F, USD Million
-Warehouse Clubs- Market Size & Forecast 2019-2030F, USD Million
-Food/drink/tobacco/specialist- Market Size & Forecast 2019-2030F, USD Million
-Non-Grocery Retailers- Market Size & Forecast 2019-2030F, USD Million
-General Merchandise Store- Market Size & Forecast 2019-2030F, USD Million
-Vending- Market Size & Forecast 2019-2030F, USD Million
-Direct Selling- Market Size & Forecast 2019-2030F, USD Million
-Retail E-Commerce- Market Size & Forecast 2019-2030F, USD Million
During the historical period, sales through supermarkets had the highest share.
By Age Group
-3+ years- Market Size & Forecast 2019-2030F, USD Million
-1-3 years- Market Size & Forecast 2019-2030F, USD Million
By Category
-Organic- Market Size & Forecast 2019-2030F, USD Million
-Inorganic- Market Size & Forecast 2019-2030F, USD Million
By Region
-North
-South
-East
-Central
-Sarawak
-Sabah.
The Malaysia Baby Food Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It also includes predictions for the period 2024–2030 at the national level. According to the analysis, the market has been further classified as:
Based on Product Type:
- Baby Milks
- Cereals
- Wet Meals
- Other Baby Food
The Baby Milks segment witnessed considerable growth during the historical period and is anticipated to follow a similar trend during the forecast period as well. This segment captured major share of the Malaysia Baby Food Market because of the convenience of baby milk formula, which is easy to prepare and can be stored for a long time, and the perception that baby milk formula is the most nutritious option for babies.
Furthermore, the marketing efforts of baby milk formula producers have been quite successful in pushing their products to Malaysian parents, hence increasing sales of the baby milks segment and, as a result, augmenting the growth of the Malaysia Baby Food Market.
The wet meals segment, on the other hand, is predicted to increase at the fastest rate in the future years, owing to rising demand for organic and premium baby food products. This is attributable to increased knowledge of the importance of infant nutrition and Malaysian parents’ increasing disposable income. As a result, the wet meals segment is expected to boost the growth of the Malaysia Baby Food Market during the forecast period.
Based on the Distribution Channel:
- Offline
- Hypermarkets/ Supermarkets
- Pharmacies & Drug Stores
- Convenience Stores
- Online
During the historical period, sales through supermarkets had the highest share. Supermarkets have become a major sales channel for infant food products due to competitive pricing, brand availability, and marketing methods. Supermarkets usually offer competitive prices on baby food products due to their extensive sourcing capabilities and economies of scale. In addition, they provide a one-stop shop for all household requirements, including infant food. Consumers typically purchase infant food goods from these supermarkets as part of their monthly or weekly shopping, making them the most preferred purchasing channel.
Baby food products would become more available to a broader number of consumers as supermarkets expanded. Furthermore, they would give a significant chance for infant food makers to promote their goods through promotions, in-store displays, and other means, boosting sales through these channels during the forecast period.
Additionally, the rise of e-commerce in the country is expected to increase the share of the online segment in the Malaysia Baby Food Market during the forecast period, as the major portion of the population is shifting toward online purchasing.
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Top Companies Operating in the Malaysia Baby Food Market:
-Abbott Sdn Bhd
-Danone Specialized Nutrition (Malaysia) Sdn Bhd
-Dutch Lady Milk Industries Bhd
-Fonterra Brands Malaysia Sdn. Bhd.
-Mead Johnson Nutrition Sdn Bhd
-Nestle Berhad
-Snow Foods Sdn Bhd
-Friesland Campina
-BNC Health Sdn Bhd.
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