Keepit enhances global channel leadership by launching a consolidated, partner-first global channel organisation designed to deepen its commitment to a 100 % channel-led go-to-market model, empower partners and accelerate ecosystem growth across key regions worldwide.
Copenhagen-based Keepit, an independent cloud-native data protection and backup provider, announced on January 15, 2026 that it has strengthened its global channel team under the leadership of Jan Ursi, Global Vice President of Channels, and expanded regional leadership in Northern Europe, Southern Europe & DACH, and the Americas reinforcing a unified framework that aligns recruitment, enablement, joint marketing and pipeline development across diverse markets.
A Unified Global Channel Vision Built on Partnership
At the core of Keepit’s enhanced channel strategy is the consolidation of its global channel organization into a single, cohesive structure. This approach centralizes messaging, partner programs, enablement frameworks, and go-to-market alignment while still allowing regional teams the flexibility to tailor execution to local market dynamics.
Jan Ursi, who oversees global channel operations, is responsible for aligning strategy across geographies and ensuring that partners receive a consistent experience regardless of region. His role spans partner recruitment, certification programs, joint marketing initiatives, and pipeline development, all with the goal of making it easier and more profitable for partners to work with Keepit.
Rather than treating channel relationships as transactional, Keepit’s partner-first philosophy emphasizes long-term collaboration, trust, and shared growth. The company is focused on building durable partnerships with value-added resellers (VARs), managed service providers (MSPs), global systems integrators (GSIs), distributors, and strategic alliances that can scale alongside Keepit’s expanding customer base.
Reinforcing a 100 Percent Channel-Led Go-to-Market Model
Unlike vendors that rely on a mix of direct and indirect sales, Keepit has fully committed to a channel-only approach. This model ensures that partners remain at the center of every customer engagement, from initial discovery and implementation to ongoing service delivery and support.
By eliminating channel conflict and reinforcing its partner-first stance, Keepit provides partners with confidence that their investments in training, marketing, and service development will be protected. This clarity is particularly important in the competitive SaaS backup and cyber resilience market, where partners must differentiate their offerings while maintaining predictable margins.
Keepit’s leadership believes that a channel-led model is especially well suited to cloud-native data protection, where customers increasingly rely on trusted advisors to help them navigate complex environments, regulatory requirements, and evolving threat landscapes.
Regional Leadership Driving Local Market Impact
While global alignment is critical, Keepit recognizes that effective channel execution must be rooted in local market knowledge. To that end, the company has strengthened regional leadership teams with clear mandates to drive partner engagement, enablement, and growth within their respective territories.
Southern Europe and DACH: Accelerating Ecosystem Growth
In Southern Europe and the DACH region, Cyril VanAgt, Regional Vice President of Channel for EMEA South, is leading efforts to rapidly expand Keepit’s partner ecosystem. His strategy focuses on localized go-to-market initiatives that reflect the unique cultural, regulatory, and competitive dynamics of each market.
Key priorities in the region include:
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Partner Academy programs delivering localized sales, technical, and marketing training
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Region-specific campaigns and PR-driven launches to build market awareness
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Structured onboarding processes that help new partners ramp quickly
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Joint business planning to align growth objectives
By investing in regionally tailored enablement, Keepit aims to help partners differentiate themselves and build specialized practices around SaaS backup, compliance, and cyber resilience.
Northern Europe: Deepening Strategic Relationships
In Northern Europe, Alex Walsh leads channel efforts across the UK, Nordics, Benelux, and Central and Eastern Europe. His focus is on deepening relationships with tier-one VARs, MSPs, and distributors that can scale Keepit’s solutions across enterprise and mid-market segments.
The strategy in this region emphasizes:
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Data-driven partner engagement and performance insights
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Expanded distributor alignment to improve market coverage
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Advanced enablement programs for technical and pre-sales teams
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Strengthening partnerships with MSPs delivering recurring services
By prioritizing quality over quantity, the Northern Europe team is building a partner ecosystem capable of delivering consistent customer experiences while driving sustainable growth.
The Americas: Scaling Momentum Through Alignment
In the Americas, Jill Miracle, Director of Channels Americas, continues to build on strong momentum by aligning regional partners with Keepit’s global channel initiatives. Her team ensures that partners across North and South America have synchronized access to enablement resources, product updates, and joint marketing opportunities.
Key objectives in the Americas include:
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Expanding strategic alliances and MSP relationships
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Supporting partners with coordinated sales and marketing campaigns
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Providing access to global best practices and enablement tools
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Helping partners position Keepit as an independent alternative in a crowded backup market
This alignment enables partners in the Americas to compete effectively while delivering consistent value to customers seeking secure, cloud-native data protection.
Enablement, Certification, and Joint Growth
A cornerstone of Keepit’s partner-first approach is continuous enablement. The company has invested heavily in structured training, certification programs, and ongoing education to ensure partners remain competitive as technology and customer requirements evolve.
Through initiatives such as Partner Academies, role-based certifications, and hands-on technical training, Keepit helps partners build deep expertise in:
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SaaS backup and recovery architectures
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Cloud application protection across major platforms
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Compliance and regulatory requirements
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Cyber resilience and business continuity strategies
These programs not only improve partner confidence but also enable them to deliver higher-value services, increasing customer satisfaction and long-term retention.
Supporting Partner Profitability and Practice Growth
Beyond enablement, Keepit’s channel strategy is designed to help partners build profitable, scalable practices. This includes joint marketing initiatives, demand-generation campaigns, and pipeline development support that align with partners’ business goals.
By working closely with partners on go-to-market planning, Keepit helps identify growth opportunities, target ideal customer profiles, and position its independent SaaS backup platform as a strategic differentiator.
This collaborative approach ensures that partners are not simply reselling a product but are building long-term service offerings that address customers’ evolving data protection and cyber resilience needs.
Why Keepit’s Channel Strategy Matters Now
The importance of a strong, partner-led ecosystem has never been greater. Organizations worldwide are grappling with increasing cyber threats, regulatory pressure, and reliance on cloud-based applications. Independent, vendor-neutral backup solutions are becoming essential to ensuring business continuity and avoiding lock-in.
By strengthening its global channel leadership, Keepit is positioning itself as a trusted ally for partners looking to capitalize on these trends. The company’s focus on simplicity, independence, and partnership resonates with MSPs and resellers seeking reliable vendors that support—not compete with—their business models.
Building the Most Partner-Friendly Organization in SaaS Backup
Keepit’s ambition is clear: to become the most partner-friendly organization in the world within the SaaS data protection space. The consolidated channel organization, expanded regional leadership, and unwavering commitment to a channel-only model all support this goal.
By aligning global strategy with local execution, Keepit ensures consistency without sacrificing flexibility. Partners benefit from a clear roadmap, predictable engagement, and a vendor relationship built on trust and shared success.
Looking Ahead: Scaling Through Partnership
As demand for cloud-native backup and cyber resilience continues to grow, Keepit’s partner-first strategy positions the company to scale efficiently while maintaining high levels of customer satisfaction. The expanded channel leadership structure provides the foundation for sustained global growth, deeper ecosystem collaboration, and innovation driven by real-world customer needs.
For MSPs, resellers, and strategic alliances, Keepit’s renewed focus offers a compelling opportunity to align with a vendor that prioritizes partnership at every level. In a market where trust, reliability, and independence matter more than ever, Keepit’s global channel transformation represents a decisive step toward long-term success for both the company and its partners.
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