India Poultry Market Overview

The India poultry market, valued at USD 30.46 billion in 2023, is on a robust growth trajectory. Driven by rising protein consumption and a shift towards more affordable meat sources, the sector is anticipated to expand significantly. Key factors include increased urbanization, higher disposable incomes, and a growing preference for poultry products over traditional meats. The market’s dynamism is further fueled by advancements in poultry farming technologies and a thriving export sector.

India Poultry Market Size

In 2023, the India poultry market was valued at USD 30.46 billion. This substantial market size underscores the sector’s importance within India’s broader agricultural and food industries. Forecasts indicate a continued upward trend, with the market expected to reach approximately USD 61.41 billion by 2032. This growth reflects an impressive compound annual growth rate (CAGR) of 8.1% from 2024 to 2032, driven by escalating demand and increased production capacities.

India Poultry Market Share

The India poultry market holds a significant share in the global poultry industry due to its large-scale production and consumption. It is a key player in both the domestic and export markets. The sector’s share is bolstered by its dominance in chicken meat production and consumption, reflecting its critical role in meeting the protein needs of India’s vast population. Key segments include broilers, layers, and processed poultry products.

India Poultry Market Trends

Several trends are shaping the India poultry market. These include a rising preference for high-protein diets, technological advancements in poultry farming, and increasing investments in the sector. The growth of organized retail and e-commerce platforms is also enhancing market reach and consumer accessibility. Additionally, sustainability and animal welfare concerns are prompting shifts towards more ethical and eco-friendly farming practices.

India Poultry Market Analysis

The India poultry market is characterized by its dynamic growth and evolving consumer preferences. The sector benefits from India’s large and growing population, which drives high demand for poultry products. Advances in breeding and feed technology are enhancing productivity and efficiency. Moreover, the market is witnessing increased investment in infrastructure and supply chain improvements, aimed at meeting both domestic and international demand. However, challenges such as disease outbreaks and fluctuating feed costs pose risks to growth.

India Poultry Market Segmentation

• By Product Type: Includes broilers, layers, and processed poultry products. Broilers dominate the market due to high consumption rates, while processed products are gaining traction.
• By Distribution Channel: Comprises traditional retail, modern retail, and e-commerce. Modern retail and e-commerce channels are expanding rapidly, driven by changing shopping habits.
• By Region: Divides into North India, South India, East India, and West India. Each region has unique consumption patterns and production capacities.
• By Farming Type: Segments into conventional and organic farming. Organic farming is growing due to rising health consciousness among consumers.

Get a Free Sample Report with Table of Contents

India Poultry Market Growth

The growth of the India poultry market is fueled by increasing consumer demand, advancements in poultry farming technologies, and rising incomes. The sector’s expansion is supported by government initiatives promoting poultry farming and improving infrastructure. The anticipated CAGR of 8.1% from 2024 to 2032 reflects robust growth prospects driven by both domestic consumption and export opportunities.

Recent Developments and Challenges in the India Poultry Market

Recent developments include technological innovations in breeding, feed management, and disease control, which are enhancing productivity and efficiency. The sector is also witnessing increased investment in processing facilities and supply chain infrastructure. However, challenges such as disease outbreaks (e.g., avian flu), fluctuating feed prices, and regulatory hurdles pose significant risks. Addressing these challenges requires ongoing research, improved biosecurity measures, and adaptive management strategies.

Key Players

• IB Group: A major player with extensive operations in poultry farming and processing.
• Suguna Foods Private Limited: Renowned for its large-scale poultry operations and integrated supply chain.
• Skylark Hatcheries Pvt. Ltd: Focuses on high-quality hatchery and poultry farming.
• Venky’s (India) Limited: A leading name in poultry production and processing.
• Srinivasa Farms: Known for its extensive poultry farms and meat production.
• Bharati Poultry Pvt. Limited: Prominent in poultry farming and product distribution.
• RM Hatcheries: Specializes in hatchery operations and poultry farming.
• The KEGGFARMS: Engages in poultry farming and related operations.
• AMD Integrated Farms: Provides comprehensive poultry farming solutions.
• Kadkanath Agro World: Known for its unique breed and poultry products.