Creating a Google My Business (GMB) profile is essential for businesses looking to improve their online presence and attract local customers. However, many users face challenges when setting up GMB, especially when it comes to video verification. As per my research, there are ways to create GMB without video verification. In this guide, I’ll walk you through the step-by-step process based on my findings and experiences. If you’re not in the USA, creating a Google My Business profile there can be challenging. Hire SEO Circular to set up your US-based GMB for you.

What is Google My Business?

Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. It helps businesses showcase their services, get reviews, and engage with customers. GMB is crucial for local SEO, making your business more discoverable to people searching for relevant products or services nearby.

Why is Video Verification a Barrier?

Video verification can be a hurdle for many business owners. Google sometimes requires a video to verify the authenticity of the business. This involves showing the physical location, staff, equipment, and business operations, which may not always be feasible, especially for home-based or service-area businesses. Here’s how you can bypass this step and get your GMB verified without video.

Step-by-Step Guide to Create GMB without Video Verification

Below, I’ll guide you through the exact steps I use to create a GMB profile in the USA without the need for video verification.

Step 1: Create a Google Account

1. Visit Google Account Sign-Up.
2. Fill in the required information, such as your name, username, and password.
3. Click Next to complete the account creation process.

Having a fresh Google account sometimes reduces the likelihood of video verification requests.

Step 2: Go to Google My Business

1. Head over to Google My Business.
2. Click on Manage Now.

Step 3: Enter Your Business Name and Category

1. Type your business name exactly as you want it to appear on Google Search and Maps.
2. Select the most accurate category for your business. Choose carefully because this plays a key role in local SEO.

Step 4: Add Your Business Location

1. Choose whether you have a physical location customers can visit or if you operate online or as a service-area business.
2. If you have a physical address, enter it. For service-area businesses, you can specify the regions you cover instead.

Tip: If Google asks for a storefront photo, skip this for now, and you can add it later after verification.

Step 5: Add Contact Information

1. Enter your business phone number and website URL.
2. Click Next.

Pro Tip: Use a local phone number as it often helps in avoiding additional verification steps.

Step 6: Choose a Verification Method

1. Google usually offers several verification methods such as phone, email, or postcard.
2. If video verification is suggested, avoid it by selecting the Postcard by Mail option, which is the most reliable and common method.

Important Note: In my experience, Google doesn’t always push for video verification. Opting for mail verification often skips this step altogether.

Step 7: Optimize Your GMB Profile

Once your GMB profile is created, it’s crucial to optimize it to ensure it performs well in local searches. Here are some key steps:

1. Complete Your Business Information: Make sure to fill out all sections, including business hours, services, and attributes.
2. Add High-Quality Photos: Photos of your business, products, and team can increase engagement.
3. Collect Reviews: Encourage satisfied customers to leave positive reviews.
4. Regular Updates: Post updates regularly, such as offers, events, or news about your business.

Step 8: Monitor and Respond to Customer Interactions

1. Keep an eye on customer reviews and questions.
2. Respond promptly and professionally to engage with your audience.

Common Pitfalls and How to Avoid Them

Creating a GMB profile might seem straightforward, but there are a few pitfalls that can delay your verification process or make your listing less effective. Based on my observations, here are some common mistakes and how to avoid them:

1. Incorrect Business Category: This can impact your visibility. Ensure you choose the most relevant category.
2. Inconsistent Information: Ensure your business name, address, and phone number match across all online platforms.
3. Ignoring GMB Guidelines: Follow Google’s guidelines to avoid any penalties or suspension of your listing.

Troubleshooting: What If Google Still Asks for Video Verification?

If Google insists on video verification despite following the above steps, don’t panic. Here are some alternatives:

1. Contact Google Support: Sometimes explaining your situation can help. Use the GMB Help Center to reach out.
2. Try Different Verification Methods: If video verification is not possible, insist on mail or phone verification.
3. Hire a GMB Expert: There are professionals who specialize in GMB creation and verification. They can help navigate tricky verification requirements.

Conclusion

Creating a GMB in the USA without video verification is possible with careful planning and by choosing the right steps. Based on my experience, avoiding video verification often boils down to selecting the mail method, providing accurate details, and consistently following Google’s guidelines. Keep your GMB profile active with regular updates, customer engagement, and timely responses to questions. This not only boosts your local SEO but also builds trust with potential customers.

Note: Always stay updated with Google’s verification methods, as these can change frequently. Good luck with your GMB setup!