Many people across the world consume cereal for breakfast. It is possible to find a healthy option that can keep you energized and active till your next meal. The product is a popular one that many people demand therefore there are many brands manufacturing it and trying to stand out amongst the competition.
When you visit a retail store you will see many cereal products that seem similar but are from different brands. It is easy for a company to get lost amongst the competition. Therefore brands need to be able to stand out and draw the attention of the consumer base to the product. Cereal boxes that are designed perfectly are able to help here.
The following looks at how packaging for cereal is designed for retail shelf appeal:
High-quality packaging material
If the product is to stand out and impress customers it is important that the cereal get put in good-quality packaging. The box must be able to make the cereal remain safe in it. Customers need to know the product is safe to consume and this can be done when it is put in a strong box and made with safe ingredients.
The packaging should be made with good-quality materials. When packaging food items, the material used to make the box matters as there are some materials that have chemicals which can go into the product.
Some packaging materials that can be considered for packaging cereal include cardboard, paper, Kraft, etc. When materials like these are used to make the box, the cereal can be kept safe from impacts such as dust, humidity, germs, etc. The box can help keep the product fresh for more time.
When good-quality materials such as these get used to make the box, customers are encouraged to buy the cereal. These materials will not impact the flavor of this product as well.
Eco-friendly packaging
A cereal box that is able to get the attention of a larger consumer base is one that is sustainable. Customers are becoming ecologically sensitive and know that careless packaging can generate much waste. By opting for eco-friendly packaging, a brand can get a good image in front of many customers.
When materials such as Kraft or cardboard get used to make the box it can be recyclable, decomposable, reusable, etc. The box will even get printed attractively with sustainable inks so that it can remain environmentally-friendly.
Dimensions of box
A custom cereal box needs to be perfect in dimensions so that people will be drawn to the product. The size of the box is important here and it must be able to fit the cereal in perfectly. For instance if you are packaging a small quantity of cereal, you can opt for mini boxes. Oversized packaging gives the wrong impression to customers about the quantity of the cereal making them dissatisfied when the box is opened. The right size box can impress customers and the product can even stay safe in a box like this.
A company can choose a unique shape box as well to get the attention of potential customers. These shapes are able to attract people to want to buy the product. However the shape should protect the cereal in the box perfectly as well.
Designing the packaging
Custom cereal boxes need to be able to market the product to the consumer base when it is on a retail shelf so that more and more people can be drawn to it. It is necessary for a brand to differentiate itself from the competition.
It is important to use illustrations carefully so that the packaging design can stand out and let people know about the type of cereal your company is selling. The packaging design should be able to appeal to the consumer base so that it can get their attention.
For instance if you are selling a healthy cereal, the packaging design can be professional and minimal looking so that it can convince people that the product will give the health benefits it claims. Cereals for kids can have the packaging that is designed creatively by employing animated characters for instance. The right colors and designs need to be considered here so that the packaging can look appealing.
Brand details
The packaging should even let people know which company’s cereal they are buying. The box must increase brand awareness. This can be done when brand information is included clearly on the packaging and in a noticeable way.
You can include a brand logo which is highlighted by the embossing touch for instance. People can then recognize the logo and know about your brand and the products it is selling. You can even include brand colors and your company’s contact details on the box so that customers can reach out to it easily.
Cereal packaging is able to be designed for retail shelf appeal when the box is strong and able to protect the product and when it is designed attractively and can stand out amongst the competition.
