Global Air Freshener Market Overview: 2024-2030
Base Year: 2023
Historical Years: 2019-22
Forecast Years: 2024-2030
The Global Air Freshener Market is projected to grow at around 3.8% CAGR during the forecast period, i.e., 2024-30.
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Global Air Freshener Market Dynamics: 2024-2030
Global Air Freshener Market Driver:
Ever-increasing Focus on Maintaining Clean & Pleasant Indoor Environments – There is a growing consumer awareness about the importance of indoor air quality as well as its impact on health & well-being. As people spend a considerable amount of time indoors, whether at home, offices, or other spaces, there’s an ever-increased emphasis on eliminating unpleasant odors and creating a fresh & inviting atmosphere, which, in turn, is augmenting the demand for air fresheners. In addition, both individuals & organizations prioritize hygiene & cleanliness maintenance in both living & working spaces, where air fresheners play a crucial role in eliminating or masking unpleasant odors that may arise from cooking, pets, smoking, or other sources. Hence, the desire for a clean & fresh environment is also pushing the demand for air fresheners, particularly in bathrooms, kitchens, & areas where odors are more pronounced. Hence, these aspects are projected to drive the Global Air Freshener Market during 2024-30.
Global Air Freshener Market (2024-30): Segmentation Outlook
The market report has segmented the market into the following categories:
By Product Type
-Spray- Market Size & Forecast 2019-2030, (USD Million)
-Gel Air freshener – Market Size & Forecast 2019-2030, (USD Million)
-Electric Air freshener – Market Size & Forecast 2019-2030, (USD Million)
-Candle Air freshener- Market Size & Forecast 2019-2030, (USD Million)
-Others – Market Size & Forecast 2019-2030, (USD Million)
By Application
-Residential – Market Size & Forecast 2019-2030, (USD Million)
-Commercial – Market Size & Forecast 2019-2030, (USD Million)
-Automotive – Market Size & Forecast 2019-2030, (USD Million)
Here, the residential application accounts for a significant market share worldwide.
By Distribution Channel
-Supermarkets/Hypermarkets – Market Size & Forecast 2019-2030, (USD Million)
-Convenience Stores – Market Size & Forecast 2019-2030, (USD Million)
-Online Retail Stores – Market Size & Forecast 2019-2030, (USD Million)
-Other Distribution Channels – Market Size & Forecast 2019-2030, (USD Million)
By Region
-North America
-South America
-Europe
-Asia-Pacific
-The Middle East & Africa.
The Global Air Freshener Market study from MarkNtel Advisors analyses the major trends in each sub-segment and includes predictions for the period 2024-2030 at the global, regional, and national levels. The market has been segmented in our analysis based on product type and application.
Based on Product Type:
- Spray
- Gel
- Electric
- Candle
- Others
Among them all, spray or aerosol air fresheners currently dominate the Global Air Freshener Market with the largest share. It owes to their immense popularity on account of their convenience, ease of use, and extensive availability in a wide range of fragrances. Spray air fresheners are often used for quick odor elimination and are suitable for various spaces, including homes, offices, & vehicles. In addition, their excellent odor-neutralizing properties, which are enhanced by chemicals present in them, also contribute to their massive demand worldwide.
Spray air fresheners come in a pressurized canister or bottle with a nozzle, which allows users to easily spray the desired amount of fragrance into the air or directly onto surfaces. Their hassle-free application makes them accessible to a wide range of consumers. Moreover, they provide consumers with a diverse range of fragrances & scents like floral, fruity, woody, & fresh notes. This extensive range of options appeals to consumers looking for a particular ambiance in their surroundings. Furthermore, sprays effectively eliminate unwanted odors and provide a burst of fresh fragrance just in a matter of seconds and in any setting, including homes, offices, cars, & public spaces. As a result, their versatile application makes them suitable for a wide range of environments. Hence, these aspects cater to the massive demand for sprays and, in turn, stimulate the growth of the air freshener industry.
Based on Application:
- Residential
- Commercial
- Automotive
Here, the residential application accounts for a significant market share worldwide. It owes to the ever-growing inclination of homeowners toward air fresheners for aromatherapy and improving indoor air quality. People have a great affinity toward premium products, including air fresheners, in order to create a pleasant & inviting atmosphere at home. Air fresheners help eliminate unwanted odors like cooking smells, pet odors, & stale air while infusing the space with a fresh fragrance. Moreover, since a pleasant-smelling home positively impacts mood & relaxation, and as people value personal comfort & well-being in their residences, it is also amplifying the demand for air fresheners worldwide and fueling the overall market growth.
On the other hand, the automotive application of air fresheners is also rising at a significant pace. Specifically designed for automobiles, car air fresheners come in several forms, such as hanging, vent clips, or plug-in devices, and help eliminate unwanted odors while providing a pleasant driving experience. The ever-growing availability of different varieties of car fragrances worldwide is driving the automotive application of air fresheners. As the automotive industry is booming with ever-increasing vehicle sales, more & more air freshener manufacturers are actively working on introducing innovative products to the market in order to generate better revenue streams, which, in turn, would create new avenues for the air freshener market over the coming years.
Of all regions globally, North America & Europe are the most significant growth contributors to the Air Freshener Market.
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Top Companies Operating in the Global Air Freshener Market:
– Henkel AG & Co. KGaA
-Procter & Gamble Company
– Church & Dwight Co., Inc.
-Reckitt Benckiser Group PLC
-S.C. Johnson & Son, Inc.
-The Godrej Group
-Farcent Enterprise Co., Ltd
-Newell Brands, Inc.
-Dabur India Ltd
-Nidda Healthcare Holding GmbH
-Air – Scent International.
Industry Recent Developments:
- April 2023: Yankee Candle Company, Inc., part of the Newell Brands portfolio and leader in home fragrance, announced the creation of a new & limited-edition collection with the iconic bag & luggage lifestyle brand, ‘Vera Bradley.’
- February 2022: Febreze, a special division of P&G, announced an inaugural Scent of the Year, ‘Ember,’ a luxurious fragrance that bursts with a sparkling citrus scent and notes of elegant woods.
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