GHR Healthcare has announced the appointment of Daniel Matteson as its new Chief Revenue Officer (CRO), a move aimed at accelerating revenue growth and advancing the company’s technology-enabled workforce solutions for hospitals and health systems.
GHR Healthcare, a leading provider of workforce solutions for hospitals and health systems, has officially announced the appointment of Daniel Matteson as its new Chief Revenue Officer (CRO). This strategic leadership move underscores the company’s renewed focus on accelerating growth, expanding client partnerships, and advancing its technology-enabled healthcare staffing solutions in an increasingly competitive labor market.
Matteson’s appointment comes at a pivotal time for GHR Healthcare, as the organization continues to evolve from a traditional staffing firm into a comprehensive, technology-driven workforce solutions partner—helping healthcare organizations address workforce shortages, optimize staffing models, and enhance patient care delivery.
A Proven Leader in Healthcare Workforce Strategy
Daniel Matteson brings a deep track record of experience in healthcare staffing and workforce solutions to his new role. Prior to joining GHR Healthcare, he served as Vice President of Workforce Solutions at Aya Healthcare, one of the nation’s leading healthcare staffing organizations.
During his tenure at Aya Healthcare, Matteson led high-performing national teams responsible for developing and scaling some of the top five workforce programs in the United States. His leadership was instrumental in designing integrated staffing models that combined clinical expertise, technology, and data-driven processes to help hospitals and health systems meet evolving workforce needs.
With a strong understanding of healthcare labor market dynamics—from travel nurse staffing to permanent placements and flexible workforce design—Matteson is uniquely positioned to help GHR Healthcare align its revenue strategy with client outcomes. His appointment reflects GHR’s ongoing investment in leadership that can merge operational insight with innovation-driven growth.
Scope of Matteson’s New Role as CRO
As Chief Revenue Officer, Daniel Matteson will be responsible for leading GHR Healthcare’s revenue operations, go-to-market strategy, and client partnership development. His mission is to align the company’s expanding suite of workforce solutions with the specific needs of healthcare providers nationwide.
In particular, Matteson will focus on four core areas of impact:
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Driving Revenue Growth: Spearheading initiatives to expand GHR’s market presence, acquire new clients, and deepen existing partnerships with hospitals, health systems, and healthcare networks.
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Aligning Services to Market Needs: Ensuring GHR’s staffing and workforce solutions—spanning travel nursing, allied health, behavioral health, and education—are closely aligned with the unique challenges faced by healthcare organizations.
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Scaling Technology-Enabled Solutions: Overseeing the integration of technology into staffing operations to improve efficiency, predictive analytics, and visibility for clients.
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Enhancing Client Experience: Strengthening customer relationships through data-driven insights, transparency, and strategic collaboration to ensure long-term value and satisfaction.
By combining operational leadership with revenue accountability, Matteson will play a pivotal role in shaping how GHR Healthcare delivers workforce value in a changing healthcare economy.
Why This Appointment Matters for GHR Healthcare
The decision to appoint a CRO reflects GHR Healthcare’s strategic pivot toward growth and innovation. The healthcare sector is experiencing unprecedented labor pressures, with staffing shortages, burnout, and cost volatility challenging hospital administrators across the country.
GHR’s leadership team recognizes that meeting these challenges requires more than transactional staffing. Instead, healthcare providers increasingly demand integrated, technology-driven workforce partnerships that can balance quality, cost, and agility.
By bringing in a leader with Matteson’s experience in strategic sales, workforce technology, and operational scaling, GHR Healthcare is positioning itself to meet this demand head-on.
1. Strengthening Market Position
Healthcare staffing has become one of the most competitive sectors in the U.S. labor market. GHR Healthcare’s move to appoint a CRO dedicated to revenue optimization signals its intent to differentiate through innovation, service excellence, and digital transformation.
2. Driving Technology Adoption
GHR has invested significantly in technology to improve workforce management efficiency. Under Matteson’s leadership, the company will continue expanding its technology-enabled staffing ecosystem, giving clients real-time access to analytics, performance dashboards, and predictive workforce insights.
3. Enhancing Client Collaboration
For hospitals and health systems facing workforce constraints, GHR aims to move beyond being a staffing vendor to becoming a strategic partner. Matteson’s customer-centric approach aligns perfectly with this vision, focusing on building long-term relationships that help healthcare leaders achieve sustainability and operational balance.
4. Adapting to a Changing Workforce Landscape
The healthcare labor market continues to evolve. With shifting preferences toward flexible work arrangements, rising travel-nurse demand, and increasing reliance on per diem staffing, GHR must remain agile. Matteson’s expertise in designing scalable staffing programs will be crucial in helping clients navigate these shifts while optimizing costs.
The Broader Context: Challenges in Healthcare Staffing
Matteson’s appointment also reflects broader changes in the healthcare labor environment. Across the United States, hospitals are grappling with persistent nursing shortages, fluctuating labor costs, and the urgent need for flexible staffing solutions.
According to the American Hospital Association, over 100,000 registered nurses left the workforce in the past two years, while demand for contract and travel nurses has surged by more than 30%. Hospitals are simultaneously under pressure to maintain care quality, control costs, and improve workforce retention—a complex balancing act that requires both human expertise and technology innovation.
In this environment, healthcare staffing companies must evolve from providing short-term fixes to offering strategic workforce management solutions—integrating recruiting, training, analytics, and operational insight. This is precisely where Matteson’s background in large-scale workforce programs gives GHR a significant edge.
What This Means for GHR’s Clients
For GHR Healthcare’s client base—comprising hospitals, health systems, and specialized care facilities—the appointment of Daniel Matteson as CRO brings several tangible benefits:
1. Accelerated Access to Talent
With a sharper focus on revenue and growth, GHR will invest more resources into expanding its talent pipeline across nursing, allied health, behavioral health, and educational staffing sectors. Clients can expect faster fulfillment rates and improved access to qualified professionals.
2. Enhanced Workforce Visibility
By leveraging analytics and technology platforms, GHR aims to provide real-time visibility into staffing levels, cost trends, and workforce utilization—helping clients make more informed, proactive decisions.
3. Stronger Strategic Partnerships
Matteson’s leadership style emphasizes collaboration and shared success. Under his direction, GHR intends to co-develop tailored workforce programs with its partners—ensuring each client’s staffing model is aligned with their operational goals, patient volumes, and budgetary needs.
4. Improved Cost and Efficiency Outcomes
With experience in designing scalable workforce solutions, Matteson is expected to help clients achieve measurable outcomes such as reduced reliance on premium labor, lower overtime rates, and optimized scheduling models that improve both efficiency and employee satisfaction.
Internal Impact and Organizational Transformation
Internally, Matteson’s arrival signals a new phase of organizational transformation for GHR Healthcare. His appointment is expected to:
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Unify revenue operations: Bringing together sales, marketing, and client service under a cohesive strategy focused on measurable outcomes and long-term growth.
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Enhance cross-departmental alignment: Ensuring product development, operations, and customer success teams work in concert to deliver consistent value.
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Drive a culture of performance and innovation: Encouraging data-informed decision-making, agile execution, and proactive client engagement across all business units.
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Support leadership development: As GHR scales, Matteson’s mentorship and leadership style will help cultivate future leaders within the company’s commercial organization.
By fostering collaboration between internal teams and external clients, GHR aims to build a more agile, responsive, and insight-driven organization.
Implementation and Success Metrics
As Matteson steps into his new position, clear success metrics will guide his strategy. Key performance indicators (KPIs) are expected to include:
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New client acquisition rates across target regions and healthcare verticals
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Client retention and satisfaction scores, reflecting the quality of partnership engagement
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Adoption rates of technology-enabled solutions among existing clients
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Operational efficiency metrics, including time-to-fill, cost-per-hire, and labor utilization rates
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Revenue growth milestones, demonstrating the scalability and impact of GHR’s evolving business model
To ensure alignment, Matteson will collaborate closely with the company’s executive leadership, including its operations, technology, and innovation teams, ensuring revenue goals are supported by operational readiness and service excellence.
Change Management and Market Readiness
Transitioning to a CRO-led revenue model will also require careful change management within GHR Healthcare. As processes evolve, teams across sales, service delivery, and operations will need to adapt to new workflows, tools, and client engagement strategies.
Matteson’s track record of managing complex, multi-stakeholder programs positions him well for this challenge. His leadership philosophy emphasizes transparency, accountability, and empowerment—ensuring that both internal teams and external clients understand the value behind every strategic decision.
At the same time, GHR’s competitors are likely to take notice. As the company strengthens its revenue leadership and expands its technology capabilities, other staffing firms may respond by increasing investment in similar roles, analytics tools, or digital platforms. This heightens the importance of speed, differentiation, and continuous innovation for GHR moving forward.
Looking Ahead: The Future of GHR Healthcare
Under Daniel Matteson’s leadership, GHR Healthcare is poised to enter a new era—one defined by strategic growth, operational excellence, and client-centered innovation.
The company’s broader mission—to connect healthcare professionals with opportunities that improve lives—remains at the heart of its strategy. But with the addition of a revenue-driven executive at the helm, GHR is reinforcing its commitment to scaling impact, not just operations.
As healthcare workforce challenges continue to evolve, GHR Healthcare’s combination of human expertise, advanced technology, and strategic partnerships positions it as a transformative force in the industry. With Daniel Matteson as CRO, the company is better equipped than ever to deliver smarter, faster, and more sustainable workforce solutions—empowering both caregivers and healthcare organizations to thrive.
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