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In a strategic move to accelerate its global growth trajectory, Expereo, the world’s leading provider of Managed Network as a Service (NaaS), has announced the appointment of Noel Hamill as its new Chief Marketing Officer (CMO). Reporting directly to CEO Ben Elms, Hamill brings over two decades of global marketing expertise across the SaaS, telecom, and consumer sectors—a blend of experience that positions him to elevate Expereo’s brand narrative, sharpen its go-to-market strategy, and strengthen customer engagement worldwide.
This appointment represents a defining step in Expereo’s mission to enhance its market visibility, expand enterprise adoption of the expereoOne platform, and reinforce its role as a key enabler of global connectivity in an increasingly digital-first world.
A Strategic Appointment for a Transformative Market
Expereo’s appointment of Noel Hamill as CMO comes at a time when the network services industry is undergoing a fundamental shift. Enterprises today demand networks that are not only global and secure but also agile, scalable, and cloud-ready. The traditional approach of managing multiple service providers across geographies is being replaced by unified, software-driven network experiences—a transformation led by Network-as-a-Service (NaaS) models like Expereo’s.
Operating in over 190 countries and supported by a partner ecosystem of more than 2,300 global collaborators, Expereo has built a strong foundation as the connectivity backbone for multinational enterprises and governments. However, as the NaaS market expands, brand differentiation and customer engagement have become key competitive levers.
By bringing in a seasoned marketing leader with cross-industry expertise, Expereo is signaling its readiness to amplify brand positioning, deepen market penetration, and communicate the value of its managed global connectivity solutions to both enterprise and wholesale audiences.
Noel Hamill: A Proven Leader in Global Marketing
Noel Hamill’s appointment adds significant weight to Expereo’s executive team. With a proven record of driving growth and brand transformation at leading global organizations, Hamill is uniquely equipped to guide Expereo through its next stage of expansion.
His career includes senior leadership roles at major companies such as EE, Ladbrokes, PG Forsta, and parcelLab, where he successfully managed large-scale marketing operations and global brand initiatives. Hamill’s hybrid experience across enterprise SaaS and consumer technology gives him a nuanced understanding of how to craft compelling narratives that resonate across audiences and regions.
At Expereo, Hamill’s leadership will focus on:
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Defining a global marketing strategy that reinforces Expereo’s value as the trusted global NaaS partner for enterprises.
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Driving demand generation and customer acquisition across enterprise, wholesale, and channel segments.
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Aligning brand messaging with business outcomes, ensuring marketing efforts are directly tied to measurable revenue growth.
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Building regional marketing excellence, tailoring campaigns to resonate across EMEA, APAC, the Americas, and LATAM.
His appointment also reinforces Expereo’s alignment between marketing, product, sales, and ecosystem growth, creating a unified go-to-market framework that supports accelerated execution and global scalability.
The Evolving Role of Marketing in the NaaS Era
The rise of Network-as-a-Service has fundamentally changed how enterprises perceive and consume connectivity. Networks are no longer static infrastructures—they are dynamic, software-defined ecosystems that deliver measurable business outcomes such as uptime, speed, and operational efficiency.
As one analyst put it, “In a platform-led economy, marketing must translate complexity into clarity—turning network performance into tangible customer value.”
This evolution demands a new kind of CMO: one who can bridge technology with storytelling, data with strategy, and regional markets with a cohesive brand voice. Hamill’s appointment perfectly embodies this transformation.
For Expereo, marketing now plays a central role in driving platform-led growth—from communicating the capabilities of its expereoOne platform (which integrates Global Internet, SD-WAN/SASE, and Enhanced Internet solutions) to positioning the company as a thought leader in secure, cloud-based network orchestration.
Hamill’s ability to connect enterprise-grade functionality with customer-centric narratives will be key to expanding Expereo’s relevance and visibility in the global market.
Aligning Marketing with Expereo’s Growth Agenda
Under Hamill’s leadership, Expereo’s marketing organization will focus on several key strategic pillars designed to align brand purpose with growth execution.
1. Elevating Brand Positioning and Global Awareness
Hamill will spearhead initiatives to enhance brand visibility and ensure Expereo is recognized as the go-to global NaaS provider. This will involve developing high-impact storytelling around the company’s value proposition—reliability, scalability, and simplicity of managed global connectivity.
2. Driving Demand Generation and Customer Acquisition
Expereo’s goal is to accelerate customer growth across enterprise and wholesale channels. Hamill’s global experience will help deploy data-driven marketing campaigns that target high-value accounts, strengthen customer retention, and expand Expereo’s footprint among Fortune 500 enterprises.
3. Integrating Marketing, Sales, and Partner Ecosystems
Working closely with CEO Ben Elms and the executive team, Hamill will ensure marketing strategy directly supports sales execution and ecosystem development. By aligning customer engagement, content strategy, and partner marketing programs, Expereo aims to create a unified growth engine that drives measurable business outcomes.
4. Enhancing the expereoOne Platform Narrative
The expereoOne platform remains at the heart of Expereo’s growth story. Marketing efforts will focus on articulating how the platform delivers end-to-end visibility, performance, and agility to multinational enterprises seeking simplified global connectivity.
5. Showcasing Thought Leadership
In an industry where innovation moves rapidly, Hamill will help position Expereo as a thought leader by driving content-led marketing—through whitepapers, case studies, executive commentary, and industry partnerships—that highlight the company’s expertise in SD-WAN, SASE, and cloud-driven networking.
Expereo’s Strengths: A Platform Poised for Scale
Expereo enters this next growth phase with several competitive advantages that Hamill will leverage to amplify its brand and market impact:
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Global Scale: Expereo currently manages network services for enterprises and government sites in over 190 countries, providing unmatched reach and reliability.
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Enterprise Trust: The company is a trusted partner for many Fortune 500 organizations seeking resilient and secure global connectivity.
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Unified NaaS Platform: The expereoOne platform integrates Global Internet, SD-WAN/SASE, and Enhanced Internet offerings under a single managed framework—making it easier for enterprises to consolidate vendors and simplify operations.
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Strong Partner Ecosystem: With more than 2,300 partners worldwide, Expereo has established a vast collaborative network across ISPs, MSPs, and technology vendors.
These assets provide a powerful foundation for Hamill’s marketing initiatives, enabling him to build compelling proof points through customer stories, measurable outcomes, and industry recognition.
Challenges and Strategic Imperatives
While Expereo’s global position offers tremendous opportunity, Hamill’s role will also involve navigating several key challenges:
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Balancing Enterprise and Wholesale Messaging: Crafting differentiated communications that resonate with both high-touch enterprise buyers and scalable wholesale/channel audiences.
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Elevating Brand Distinction: In a market where connectivity is often commoditized, marketing must clearly articulate how Expereo’s managed NaaS model adds differentiated value through reliability, visibility, and agility.
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Delivering Global Consistency with Local Relevance: Marketing must balance global brand coherence with regional market nuances across regulatory, cultural, and operational contexts.
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Driving ROI in a Private-Equity Context: Backed by Vitruvian Partners since 2021, Expereo’s growth is guided by a performance-driven investment model—requiring marketing to deliver measurable results, pipeline growth, and clear return on investment.
Hamill’s cross-industry experience in both enterprise and consumer markets positions him well to address these challenges through a blend of strategic storytelling, digital optimization, and performance marketing.
Impact on Customers, Partners, and Investors
For Customers
Hamill’s leadership will enhance how Expereo communicates its value to customers. Expect more solution-oriented messaging, clearer articulation of performance benefits, and increased access to thought leadership content and case studies. This customer-first approach will help enterprises better understand how Expereo enables global agility and business continuity.
For Partners
Expereo’s partner ecosystem—spanning distributors, managed service providers, and global ISPs—will benefit from stronger marketing enablement programs. Hamill’s vision includes co-branded campaigns, ecosystem content, and demand-generation initiatives that empower partners to drive mutual growth.
For Investors and Leadership
From an investor standpoint, Hamill’s appointment marks an important signal of organizational maturity and growth readiness. With a CMO now dedicated to global strategy and execution, Expereo demonstrates a clear focus on long-term scalability, operational excellence, and market leadership in the NaaS domain.
The Road Ahead: A Vision for Scalable, Global Growth
As Expereo continues its global expansion, the company’s priorities under Hamill’s marketing leadership will revolve around three strategic imperatives:
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Building a Unified Global Brand that reflects Expereo’s expertise and trustworthiness across all markets.
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Accelerating Market Adoption of expereoOne, positioning it as the enterprise standard for managed global connectivity.
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Fostering Ecosystem Growth, enabling deeper collaboration between Expereo, its partners, and its enterprise customers.
By aligning marketing with strategic growth initiatives, Expereo is laying the foundation for a new phase of visibility, innovation, and enterprise engagement.
Conclusion
The appointment of Noel Hamill as Chief Marketing Officer marks a pivotal moment in Expereo’s growth journey. His experience in building high-performance marketing organizations, combined with his deep understanding of both SaaS and enterprise ecosystems, makes him an ideal leader to guide Expereo through its next phase of evolution.
Under Hamill’s leadership, Expereo is set to redefine how global enterprises experience connectivity—simplifying complexity, enhancing visibility, and delivering value through its unified Network-as-a-Service model. As the company continues to scale across continents, industries, and customer segments, this leadership addition positions Expereo to strengthen its global brand presence, accelerate customer acquisition, and lead the next wave of innovation in enterprise networking.
With strategic clarity, a strong global foundation, and a renewed marketing vision, Expereo is ready to shape the future of managed connectivity—one that is faster, smarter, and more connected than ever before.
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