CDK earns 2025 Great Place to Work® Certification, reinforcing its reputation as an employer that fosters a supportive, respectful and engaging work environment across its global offices in the United States, India and Canada. This prestigious recognition is awarded by Great Place to Work®, the global authority on workplace culture and employee experience, based entirely on anonymous feedback from employees about their workplace.
This achievement is especially meaningful because it is based entirely on anonymous employee feedback, providing a clear, authentic measure of how CDK teams experience their day-to-day work environment. For CDK, the certification is more than a badge—it is a reaffirmation of the company’s ongoing efforts to build a culture in which people feel welcomed, supported and empowered to succeed.
Understanding What the Certification Represents
The Great Place to Work® Certification is one of the most respected and data-driven indicators of a healthy organizational culture. Companies do not “apply” in the traditional sense—they undergo a rigorous assessment through the Trust Index™ Survey, which analyzes employee perceptions across multiple dimensions that influence workplace satisfaction and performance.
The survey evaluates key cultural drivers such as:
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Credibility – How employees view leadership’s communication, integrity and competence.
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Respect – How well employees feel supported in their role, including training, resources and professional development.
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Fairness – Whether people feel policies and treatment at work are equitable.
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Pride – The level of meaning and accomplishment employees experience in their daily work.
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Camaraderie – The sense of community, teamwork and belonging employees feel with colleagues.
Only companies that meet the global benchmark for excellence based on employee responses earn the certification. CDK’s repeated achievement in multiple regions reflects not just isolated strengths but a consistently positive employee experience across its global footprint.
CDK has earned this recognition in:
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United States – Every year since 2022
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India – Continuously since 2020
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Canada – Achieving certification starting in 2024
These repeated certifications highlight the company’s dedication to building a unified culture across different geographies, time zones and business environments.
High Employee Satisfaction Revealed Through Survey Findings
The Trust Index™ Survey results for CDK show a strong and encouraging pattern: employees overwhelmingly feel welcomed, supported and respected at work. Several standout areas highlight the strength of CDK’s culture.
1. Welcoming and Inclusive Environment
An impressive 94% of employees reported that they felt welcomed upon joining CDK. This statistic illustrates the effectiveness of CDK’s onboarding approach, team integration practices and overall emphasis on a respectful, inclusive culture.
2. Healthy Work-Life Balance
For 93% of employees, CDK provides the flexibility needed to take personal time off when necessary. This level of trust is essential in today’s evolving workplace landscape, where flexibility and well-being are increasingly linked to productivity and retention.
3. Accessible and Supportive Leadership
A notable 91% of respondents said that CDK managers are approachable and easy to talk to. Open communication channels and supportive leadership play a crucial role in building an environment where employees feel comfortable voicing concerns, sharing ideas and growing professionally.
4. Culture of Care, Collaboration and Pride
Survey feedback also highlighted that employees genuinely care about one another and take pride in their work—two intangible but powerful indicators of a strong, mission-driven culture.
Overall, the data shows that CDK’s workforce feels respected, trusted and valued—factors that drive long-term employee satisfaction, retention and organizational success.
Programs and Initiatives Behind CDK’s Positive Culture
The recognition CDK earned is supported by a wide range of internal programs and benefits that strengthen the employee experience, promote professional growth and encourage a sense of belonging. These initiatives are not implemented simply to meet standards—they reflect the company’s philosophy of investing in people to build long-lasting success.
Professional Development and Mentorship
CDK offers structured mentorship programs that connect employees with experienced leaders across the organization. These programs provide guidance, foster career growth, and build confidence by helping employees learn from seasoned professionals.
Recognition Programs That Celebrate Contributions
To ensure achievements do not go unnoticed, CDK has built a strong culture of recognition. Employee award programs and appreciation initiatives celebrate accomplishments—big and small—reinforcing the importance of individual contributions and team successes.
Commitment to Social Impact and Community Giving
One of the standout initiatives contributing to CDK’s positive spirit is its strong commitment to community engagement.
On GivingTuesday, CDK doubled all employee donations, raising a remarkable $516,000 in support of global charitable causes. This generosity reflects the company’s belief in corporate responsibility and its dedication to encouraging employees to make a difference in their communities.
Leadership Development Opportunities
CDK invests in future leaders by offering leadership and management development programs that equip employees with the skills needed to advance in their careers. These programs support upward mobility and create a pipeline of future leaders who embody CDK’s values.
Internship Programs That Shape the Next Generation
CDK’s immersive internship program gives students hands-on exposure to real-world business environments. Interns work on meaningful projects, collaborate with experienced teams and gain the confidence to launch successful careers—many of which continue within CDK.
Supportive Parental Leave in the U.S.
In the United States, CDK offers six weeks of fully paid parental leave for employees welcoming a child through birth, adoption or foster placement. This benefit underscores CDK’s belief in supporting families and promoting work-life harmony.
Together, these initiatives strengthen the foundation of CDK’s culture and help build a workplace where employees feel appreciated, empowered and engaged.
Leadership Insights Into the Certification’s Importance
CDK President and CEO Brian MacDonald emphasized the significance of this recognition, stating that the 2025 Great Place to Work® Certification reflects “the strength of our culture and our commitment to investing in our people and communities.” His remarks highlight one of CDK’s core beliefs: that people are central to the company’s success, and by prioritizing trust, development and inclusion, employees are better positioned to deliver exceptional results for customers and partners.
MacDonald’s perspective reinforces the idea that workplace excellence is not accidental—it is the product of consistent investment in people-centric initiatives, open communication, thoughtful leadership and an environment that encourages growth.
Why the Certification Matters to CDK and the Wider Industry
Achieving the Great Place to Work® Certification is more than a recognition—it carries strategic value both internally and externally.
1. Strengthening Employer Brand and Talent Acquisition
A strong workplace culture is a significant differentiator in today’s competitive talent market. With the certification serving as a trusted signal of employee satisfaction, CDK becomes more appealing to prospective candidates seeking supportive, inclusive and growth-oriented environments.
2. Reinforcing Employee Trust and Retention
When employees see their feedback being acknowledged and celebrated, it fosters greater loyalty and trust. This contributes to higher retention rates, deeper organizational knowledge and a more stable workforce.
3. Driving Innovation and Collaboration
Workplaces built on trust and belonging foster creativity. Employees who feel safe and valued are more likely to experiment, contribute ideas, and collaborate across teams—key ingredients for innovation in a fast-evolving technology and services landscape.
4. Aligning With Broader Organizational Goals
The certification is not only a reflection of past achievements—it supports CDK’s broader vision for the future. As the company grows globally, maintaining a unified, people-first culture across regions is essential for driving consistent performance and operational excellence.
5. Demonstrating CDK’s Long-Term Commitment to People
CDK has earned repeated recognition in multiple countries over several years. This consistency shows that the company does not treat culture as a one-time initiative but as an ongoing priority embedded in its long-term strategy.
A Continuing Journey Toward Workplace Excellence
By securing the 2025 Great Place to Work® Certification, CDK underscores its dedication to fostering a culture of trust, belonging, respect and development. The company’s continued success in earning certification across multiple global regions highlights a workplace that listens to its employees, values their contributions and strives to continuously improve their experience.
As CDK continues to expand its operations and workforce globally, this achievement serves as a strong foundation for future growth. The company’s people-first approach ensures that as the organization evolves, its culture remains a guiding force—fueling innovation, strengthening community, and sustaining long-term success in an increasingly competitive and dynamic business environment.
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