Born X Raised is more than a streetwear brand — it’s a cultural statement, a deep-rooted voice echoing the soul of Los Angeles. Known for its bold designs, unapologetic authenticity, and strong community ties, Born X Raised has emerged as one of the most respected names in the modern fashion world. Founded in Venice, California, the brand reflects the raw truth of the city and the lives of its people. From local collaborations to major global recognition, the rise of Born X Raised tells a compelling story of resistance, identity, and evolution.
The Origins of Born X Raised
Born X Raised was founded in 2013 by two Los Angeles natives, Spanto and 2Tone. The brand was born out of a need to preserve the fading culture of old Los Angeles. At a time when gentrification was rapidly changing the face of neighborhoods like Venice and Inglewood, Spanto and 2Tone saw their culture being erased. They decided to fight back — not with protests or petitions, but with fashion.
The name “Born X Raised” represents those who have deep roots in a city or culture. It’s a badge of honor, a declaration of authenticity. From its inception, the brand positioned itself as a voice for the voiceless, speaking for communities that often go unheard or misrepresented.
Streetwear with Substance
What sets Bornxraised hoodie apart from many other streetwear brands is its message. Every piece tells a story — whether it’s a T-shirt printed with graffiti-style text or a hoodie featuring powerful imagery from LA’s cultural past. The designs don’t follow trends; they create movements. The brand’s aesthetic draws from Chicano culture, gang history, sports, and the streets of Los Angeles.
It isn’t just about looking cool. Each item is a reflection of pride, struggle, and identity. It speaks to those who lived through the real Los Angeles — the one before tech startups and luxury condos.
The Role of Spanto: A Legacy in Motion
The late Chris “Spanto” Printup, one of the co-founders, was the heart and soul of Born X Raised. Diagnosed with terminal cancer shortly after the brand launched, he battled his illness while building the company. His story became part of the brand’s mythology — a symbol of resilience and the will to live with purpose.
Spanto’s vision for Born X Raised was to create something lasting, something that didn’t sell out or compromise. Even after his passing, his legacy continues to guide the direction of the brand. His influence is evident in every collection and collaboration. For many, Spanto is not just a founder, but a cultural icon who turned pain into purpose.
Collaborations That Matter
Born X Raised has built its reputation not only through strong solo collections but also through its powerful collaborations. Unlike many fashion partnerships that feel commercial or disconnected, the collaborations under this brand are deeply rooted in mutual respect and cultural synergy.
Over the years, Born X Raised has worked with iconic institutions such as the Los Angeles Dodgers, the Lakers, the NFL, and even the Los Angeles Rams. These collaborations highlight the brand’s connection to its hometown and its ability to blend sports, culture, and fashion seamlessly.
Each drop is more than just a product release; it’s an event. The pieces often sell out within minutes, and the buzz around them helps keep the brand’s street credibility intact.
Community and Cultural Impact
Born X Raised has never forgotten where it came from. While other brands chase global audiences, this one always centers the local — especially those often left out of mainstream narratives.
Community events, fundraisers, and local partnerships form the backbone of the brand’s identity. Whether it’s hosting a food drive in South Central or creating apparel to support Native American communities, Born X Raised consistently gives back.
This connection to community gives the brand its soul. People don’t just buy the clothes — they buy into the message. They wear it with pride, knowing it means something more than just fashion.
Style and Aesthetic
Born X Raised blends vintage LA vibes with a modern streetwear twist. Think bold block lettering, tattoo-style graphics, and stark imagery that tells stories without needing an explanation. The designs often feel aggressive, but that’s the point — they are meant to provoke thought and demand attention.
The color palettes tend to favor classic tones — blacks, whites, and greys — with occasional punches of color. The fit leans toward oversized comfort, staying true to street culture roots. It’s a mix of throwback styles with forward-thinking edge, constantly reinventing what LA streetwear can look like.
Celebrity Influence and Global Reach
What started as a local project has grown into a worldwide phenomenon. Celebrities such as LeBron James, Kendrick Lamar, and even Kanye West have been spotted wearing Born X Raised. These high-profile endorsements have brought mainstream attention to the brand, but it has never lost its underground feel.
Despite the global exposure, Born X Raised remains grounded. It’s still about representing the city and staying true to the people who built it. That authenticity is rare in fashion, and it’s one of the reasons why the brand has achieved lasting success.
The Future of Born X Raised
As streetwear continues to evolve, Born X Raised stands at a pivotal point. The loss of Spanto left a void, but it also solidified the importance of what the brand represents. The challenge now is to grow without losing the rawness that made it special in the first place.
Recent collections show that the creative fire still burns strong. The brand continues to find new ways to express itself while honoring its roots. Whether it’s through upcoming collaborations, new designs, or deeper community involvement, Born X Raised looks set to remain a key player in fashion — and a vital voice in culture.
Conclusion
Born X Raised is not just a brand — it’s a movement. It stands for identity, heritage, and the beauty of struggle. In a world where many fashion labels chase trends and profits, this one chooses to stand its ground, representing those who often go unseen.
