Born x Raised is not just another streetwear brand; it’s a cultural movement rooted in the heart of Los Angeles. Founded by Chris “Spanto” Printup and Alex “2Tone” Erdmann in 2013, the brand has grown into a symbol of resistance against gentrification and a celebration of the city’s rich cultural heritage. Known for its bold designs and unapologetic messaging, Born x Raised has carved out a unique space in the streetwear world, all while staying true to its LA roots.
The Origins of Born x Raised
The genesis of Born x Raised is deeply personal and tied to the life experiences of its founders. Spanto, who grew up in Venice, California, witnessed firsthand the effects of gentrification on his neighborhood. The influx of wealth and development was displacing long-standing communities, and the culture that defined Venice was being eroded. This experience sparked a desire in Spanto to create something that would preserve the essence of LA’s neighborhoods and give a voice to those being marginalized.
Born x Raised was born out of this need to push back against the forces that were reshaping Los Angeles. The brand’s name itself is a declaration of identity and pride—an assertion of where Spanto and 2Tone come from and the culture they belong to. It’s a nod to the people who grew up in LA, the ones who have lived through its highs and lows, and who understand the city’s true spirit.
Aesthetic and Design Philosophy
Born x Raised’s aesthetic is unmistakably tied to the streets of Los Angeles. The brand’s designs often feature bold, Old English fonts, a nod to the city’s Chicano culture, and imagery that reflects LA’s history and urban landscape. The use of black, white, and muted tones gives the brand a gritty, authentic feel, while the graphic designs and slogans are a direct commentary on the social issues affecting the city.
One of the standout features of Born x Raised is its use of powerful messaging. Slogans like “Gentrification is Genocide” and “On the Turf” are more than just catchy phrases—they’re statements of resistance and calls to action. The brand’s designs are deeply personal and political, reflecting the founders’ commitment to preserving the cultural integrity of Los Angeles.
Community Engagement and Cultural Impact
Born x Raised is not just a brand that draws inspiration from Los Angeles—it actively engages with and gives back to the community. Spanto and 2Tone have made it a priority to involve local artists, musicians, and other creatives in their projects, creating a platform for those who share their vision. This commitment to community is evident in everything the brand does, from its collaborations to its events.
The brand’s pop-ups and releases are more than just shopping experiences; they’re community gatherings that celebrate LA culture. Whether it’s a block party in Venice or a collaboration with local artists, Born x Raised uses its platform to bring people together and highlight the creativity and resilience of Los Angeles.
Celebrity Endorsements and Collaborations
Born x Raised’s authenticity and connection to LA culture have attracted a number of high-profile supporters. Celebrities like Kendrick Lamar, Travis Scott, and the late Nipsey Hussle have been spotted wearing the brand, helping to elevate its status in the fashion world. These endorsements have introduced Born x Raised to a broader audience, but the brand remains grounded in its mission to represent LA’s true spirit.
In addition to celebrity endorsements, Born x Raised has also collaborated with major brands like Nike and Converse, creating limited-edition collections that merge streetwear with mainstream appeal. These collaborations have helped the brand reach new heights while staying true to its core values.
Resilience and Staying True to Its Roots
Born x Raised’s success has not come without challenges. The brand’s commitment to staying authentic in the face of commercialization has required Spanto and 2Tone to make difficult decisions about how to grow while preserving the brand’s integrity. Despite its rising popularity, Born x Raised has resisted the temptation to dilute its message or appeal to a broader, more commercial audience.
This dedication to authenticity is what sets Born x Raised apart from other streetwear brands. It’s a brand that refuses to compromise, staying true to the people and the culture it represents. This commitment has earned Born x Raised a loyal following of fans who appreciate its honesty and the values it stands for.
The Legacy of Born x Raised
Born x Raised is more than just a brand—it’s a cultural force that has had a significant impact on both the fashion industry and Los Angeles. By staying true to its roots and prioritizing community over profit, the brand has created a lasting legacy that goes beyond clothing. Born x Raised is a symbol of resistance, resilience, and pride, representing the people of Los Angeles and the culture that makes the city unique. Visit Now for Online Shopping https://bornxraisedsite.com/
As the brand continues to grow, its influence is sure to extend beyond LA, inspiring others to embrace their heritage and fight for the preservation of their communities. Born x Raised’s story is one of triumph over adversity, a testament to the power of staying true to one’s roots and using fashion as a vehicle for cultural expression.
Conclusion
Born x Raised is a brand that represents more than just fashion; it embodies a movement. Through its designs, community engagement, and unwavering commitment to authenticity, the brand has become a beacon of cultural preservation in a city that is constantly changing. Born x Raised is a reminder that fashion can be a powerful tool for storytelling and a way to honor and protect the cultures that define us. In a world where trends come and go, Born x Raised stands firm, a testament to the enduring power of identity and community.
