In today’s world where everything is shifting online, your online store is not just a place where people can buy your products, it is your brand and the source of your income. Whether you are an Irish based business or an international retailer it is crucial to incorporate the right features to your website to increase your online sales drastically and retain your customers and enhance the companies image.
The following is a list of the features that you should consider implementing today if you want to turn your eCommerce site into a high-converting one
- Mobile-Responsive Design
While more than half of the traffic comes from mobile devices, having a responsive design is not an advantage anymore, it is a necessity. Today’s customer does not care whether they are shopping on a small screen or a large screen or any screen for that matter. Maintaining an eCommerce site that is equally user-friendly on all devices also helps to boost the site’s ranking on Google.
Tip: Perform a cross-browser and cross-device testing of the site to provide your users with a seamless experience and fast page loading time.
- Fast and Secure Checkout Process
Cart abandonment continues to be a major hurdle for eCommerce businesses. One of the major reasons include long and cumbersome check out procedures. Simplify this journey by offering:
- No registration or forced account creation during checkout
- Credit card payment, PayPal, Apple Pay, Google Pay
- Transparent shipping costs upfront
- SSL encryption to reassure customers their data is protected
Customers are much likely to purchase things that are being sold when the checkout process is simple and secure and requires only one page.
- High-Quality Product Images and Videos
This means that the way you present your product can either help you make the sale or hinder you from making the sale. High-definition images that include zooming, rotation, and videos give clients the information they need for making the right buying decisions.
For fashion or lifestyle brands, using the products in real-life situations (lifestyle images) is also effective in engaging and selling.
- SEO-Optimised Product Pages
The best of products cannot be sold if they are not visible to the customers. It is crucial to understand that every single product page should incorporate the following:
- Descriptive titles
- Keyword-rich descriptions
- Optimised images with alt tags
- Meta titles and meta descriptions
By using SEO-friendly pages, your products will rank higher in Google and attract more clicks which ultimately means more sales.
- Advanced Search and Filters
An overcrowded product page can overwhelm and confuse users. Auto-suggestions, and filters that should be implemented into today’s modern eCommerce site are:
- Category
- Price
- Size
- Colour
- Brand
It enables clients to refine their search results and find the specific products they want thus increasing the chances of making a sale.
- Customer Reviews and Ratings
There is evidence that social influence motivates people who are shopping online. According to recent studies, there is an increase by up to 270% of conversion when customer reviews and ratings are displayed.
This should be made easy by allowing customers to post their reviews and even including user generated photos or reviews.
- AI-Powered Product Recommendations
The future of eCommerce is personalisation. Offering product recommendations such as:
- “Customers also bought”
- “You may also like”
- Recently viewed items
It can boost the average order value and encourage customers to make repeat purchases.
- Live Chat and Customer Support
Features such as live chat are beneficial because they enable the shoppers to be attended to instantly and their concerns addressed in equal real time. This can help to reduce cases of cart abandonment and increase customer satisfaction.
Thus, even if a chatbot is integrated perfectly, it can only answer frequently asked questions and help the user to make a purchase.
- Flexible Shipping and Returns
Availability of fast and cheap modes of transport and return policy is an essential factor that influences purchase. Highlight:
- Free shipping thresholds
- Same-day or next-day delivery
- Easy returns within 30 days
These terms should be clearly stated to enhance shoppers’ confidence and to ensure that they complete their order.
- Loyalty Programmes and Discounts
Take advantage of the customer through offering them points, loyalty rewards, and special offers. Reward-program can help turn occasional customers into loyal customers by just offering small incentives.
Using limited offers or coupons may also encourage customers to purchase a product since they will feel that they have to buy the product before the offer expires.
Why Irish Businesses Need to Improve Their eCommerce Sites Right Now
Online shopping in Ireland has seen a significant surge in recent years. The online shopping market in Ireland for instance is expected to grow at a rate of 12% per year. This expanding pool of consumers means that businesses that have established contemporary, high-functioning online stores will be more likely to benefit from this population.
At Flo Web Design, we offer a wide range of services to create excellent eCommerce websites for businesses in Ireland that not only are pleasing to the eye but are also capable of generating sales from the visitors attracted to the site. Our dedicated professionals work on the aspects such as site speed, mobile compatibility, and other features that matter.
Are You Ready to Skyrocket Your Sales Online?
Your website should consistently drive sales and act as your most effective salesperson. Want to add these features to your online store? Contact Flo Web Design for your Free Consultation Today.
Let’s create an eCommerce site that can transform clicks into customers.
