In the fast-paced world of digital marketing, staying visible in search engines is crucial for any brand or business. One of the most underrated yet powerful tools for improving online visibility is the press release. When used strategically, a press release service doesn’t just share your news — it strengthens your brand authority, drives organic traffic, and enhances your SEO rankings.
In this article, we’ll explore how press release services for SEO work, why they’re essential in today’s digital landscape, and how trusted platforms like Saromben , Portal Narasi, and Portal Indonesia can play a key role in boosting your brand’s visibility.
What Is a Press Release Service?
A press release service is a professional solution that helps businesses craft, distribute, and publish press releases across multiple online news platforms. These services typically include writing optimized content, distributing it to credible media outlets, and ensuring your news reaches your target audience.
But beyond basic news dissemination, press releases have become a strategic SEO tool.
How Does It Help with SEO?
Here’s how press releases can directly impact your search engine optimization efforts:
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Backlinks: Quality backlinks from reputable media outlets can improve your domain authority and search engine rankings.
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Keyword Optimization: Including your focus keywords in a press release helps reinforce your relevance in search algorithms.
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Brand Mentions: Repeated exposure across platforms increases brand recognition and trust.
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Indexing Boost: News articles often get indexed quickly by search engines, helping your new content gain traction faster.
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Referral Traffic: Readers who discover your press release on sites like Saromben or Portal Narasi may click through to your site.
The SEO Benefits of Press Release Distribution
Let’s dive deeper into how using a press release for SEO can deliver long-term benefits:
1. Enhanced Domain Authority
When your press release is published on high-authority news websites like Portal Indonesia, it often includes a link back to your official site. These high-quality backlinks are one of the strongest ranking signals in Google’s algorithm.
The more authoritative and relevant the source, the more value the backlink holds.
2. Targeted Keyword Exposure
By incorporating SEO keywords into your press release title, subheadings, and body text, you signal to search engines what your content is about. When indexed correctly, this can help your press release rank for those keywords — and help your main website indirectly benefit from the association.
Example: A fintech startup releasing an update about its new payment gateway can optimize for terms like secure online transactions or digital payments in Indonesia.
3. Increased Visibility Across Platforms
Publishing a press release through a multi-platform network, including portals like Saromben News, Portal Narasi, and Portal Indonesia, increases your reach exponentially. This creates multiple SEO touchpoints, helping your content appear across various Google results — from news carousels to “Top Stories.”
4. Credibility and Trust
Consumers trust media publications more than direct advertisements. Getting featured in reliable online portals provides third-party validation, making your brand appear more credible. This builds trust not only with search engines but also with potential customers.
Why Choose a Professional Press Release Service?
Anyone can write a news update, but not everyone can craft a compelling press release that is SEO-friendly, informative, and newsworthy. Here’s why working with a professional press release service is a smart investment:
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Expert Copywriting: Professional writers know how to create a narrative that aligns with both media standards and SEO best practices.
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Distribution Network: Services often have pre-existing partnerships with platforms like Saromben or Portal Narasi, ensuring your content reaches trusted outlets.
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Media Targeting: They can tailor distribution based on industry, geography, or audience demographics.
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SEO Optimization: They include keyword research, backlinking strategy, and metadata preparation for maximum impact.
How Local Brands in Indonesia Use Press Releases for SEO
Take the example of a new eco-friendly fashion brand launching in Jakarta. Instead of relying solely on social media ads, they release a well-written, keyword-optimized press release about their launch and sustainability mission.
By distributing it to major Indonesian portals like Portal Indonesia and Saromben, they achieve:
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Over 3,000 referral visits to their website within the first week
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A significant boost in local search visibility for keywords like sustainable fashion Indonesia
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Increased social media mentions and brand awareness from journalists and influencers
The brand doesn’t just get temporary traffic — they gain long-term SEO value.
Choosing the Right Platforms for Distribution
Not all platforms are created equal. When choosing where to publish your press release, aim for media outlets that are:
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Reputable: Google values links from established news portals.
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Relevant: Industry or regional relevance matters. If you’re targeting the Indonesian market, publishing through Portal Narasi or Portal Indonesia will bring greater ROI.
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Indexed Regularly: Platforms like Saromben News often get crawled more frequently by search engines, increasing your chances of faster ranking.
Combining quality content with strategic platform choices is key to an effective press release SEO campaign.
Tips for Writing an SEO-Friendly Press Release
If you’re planning to write your own press release, keep these SEO tips in mind:
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Include Primary and Secondary Keywords: But avoid keyword stuffing.
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Use a Compelling Headline: Make sure it’s informative and includes your target keyword.
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Add Internal Links: Link to relevant pages on your site.
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Include a Call to Action (CTA): Whether it’s visiting your site or following your brand, guide your readers.
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Use Proper Formatting: Break your content into digestible sections with subheadings.
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Optimize the Meta Description: This snippet is what often appears on Google.
Press Releases Are Still Powerful in the SEO Era
Despite evolving digital trends, press releases remain a powerful and underrated tool in modern SEO strategies. When executed well, they can amplify your brand message, build high-quality backlinks, and significantly improve your visibility in search engines.
Whether you’re launching a new product, announcing a partnership, or expanding into a new market, consider working with a press release service that understands SEO deeply. Partnering with credible platforms like Saromben News, Portal Narasi, and Portal Indonesia ensures that your message doesn’t just get seen — it gets indexed, ranked, and remembered.
Looking to optimize your next press release for SEO? Start by identifying your keywords, defining your audience, and choosing the right media outlets. With a thoughtful strategy and the right distribution, your next announcement could do more than inform — it could transform your brand’s online presence.
