The search for the best toys in Singapore starts with safety, learning value, and durable design. Parents want toys that spark curiosity and reduce screen time while fitting local budgets and values.
TL;DR
- Choose toys that match age and stage, favour educational and eco-friendly options, and buy from trusted local stores for safe warranties.
- STEM and wooden toys rank high for development and longevity.
- Look for non-toxic certifications and free-shipping thresholds on local sites.
Why choose educational and eco-friendly toys
Educational and eco-friendly toys teach skills while protecting health and the environment.
Educational toys help cognitive, motor, and social growth.Best toys in Singapore parents prefer STEM-supporting toys*, per a 2024 MOE survey. Buying sustainable toys reduces plastic waste and often means better materials and finish.
Best toys by age
0–2 years
Choose sensory and motor skill builders for infants.
Examples: wooden stackers by Le Toy Van, soft cloth books, and non-toxic teething rings. These toys support grip, colour recognition, and early language.
3–5 years
Choose pretend-play and creative building sets for preschoolers.
Examples: Melissa & Doug pretend sets, EverEarth wooden puzzles, and simple STEM kits. Pretend play helps social skills and language development.
6–8 years
Pick more complex STEM and strategy games for early schoolers.
Examples: basic robotics kits, science experiment sets from Play N Learn, and collectible mini brand toys for fine motor practice.
9–12 years
Pick project-based kits and board games that challenge thinking.
Examples: advanced STEM kits, Takara Tomy model sets, and competitive board games. These toys support reasoning and sustained focus.
Where to buy popular brands in Singapore
Most major brands sell through local retailers and online marketplaces.
- Le Toy Van: Specialty toy shops and selected department stores.
- Melissa & Doug: Widely available in educational stores and large online sellers.
- Aurora & EverEarth: Found in eco-focused shops and curated online stores.
- Takara Tomy and Moose Toys: Available at hobby stores and mainstream retailers.
For curated educational and wooden options, visit Trio Kids for local stock and free-shipping details.
Deals, sales and where to find the best prices
Seasonal sales and online marketplaces offer the deepest discounts.
Watch out for end-of-year sales, school-holiday promotions, and parenting fair discounts. Marketplaces like Shopee and Lazada run flash deals. Local shops sometimes offer bundle discounts and cashback via partners.
Tip: Compare unit price and warranty before buying during sales.
How to choose safe, non-toxic toys
Always check labels and certifications first.
Look for non-toxic paint claims, CE or ASTM markings, and clear age recommendations. Ask retailers for material sheets if unsure. Trio Kids advertises toys made with 100% non-toxic paint and international quality checks.
Why educational and eco-friendly toys matter
Educational and eco-friendly toys combine learning with environmental responsibility. These toys encourage creativity, problem-solving, and coordination while being safe for children and the planet. A 2024 MOE survey revealed that 78% of Singaporean parents prefer toys that build STEM skills. By selecting sustainable options, parents help reduce plastic waste and promote healthier play environments. Eco-friendly toys are often made from responsibly sourced wood, recycled materials, or biodegradable plastics — all while maintaining durability and visual appeal.
Sensory and motor development
Infants benefit most from toys that stimulate their senses and support early hand-eye coordination. Examples include wooden stackers from Le Toy Van, non-toxic teething rings, and soft cloth books. These items encourage touch exploration, colour recognition, and early communication through interactive play.
Creativity and social play
Preschoolers thrive with pretend-play and imaginative sets. Toys such as Melissa & Doug kitchen sets, EverEarth wooden puzzles, and beginner STEM kits help them express creativity while learning teamwork and language skills. Pretend play also supports empathy and problem-solving as children act out real-world scenarios.
Exploration and critical thinking
At this stage, children are ready for hands-on learning experiences. Science kits, simple robotics, and logic-based games from Play N Learn or similar brands encourage curiosity and early analytical thinking. Collectible toys can also improve focus and fine motor precision.
Strategic and project-based learning
Older children benefit from toys that challenge reasoning and concentration. Options include advanced STEM kits, Takara Tomy model projects, and board games that require strategic planning. These toys prepare them for teamwork and independent learning in later school years.
Where to buy trusted brands in Singapore
Most educational and eco-friendly toy brands are available through both retail stores and online marketplaces.
- Le Toy Van: Found in boutique toy stores and select department outlets.
- Melissa & Doug: Stocked widely in educational stores and major e-commerce sites.
- EverEarth and Aurora: Available in eco-friendly and specialty toy shops.
- Takara Tomy and Moose Toys: Sold in mainstream retailers and hobby stores.
For curated selections of sustainable and wooden toys, platforms like Trio Kids offer local stock and often include free shipping promotions.
Finding deals and seasonal discounts
Parents can save significantly by shopping during major sales periods. End-of-year promotions, school-holiday campaigns, and parenting expos frequently offer special bundles and cashback deals. Online marketplaces such as Shopee and Lazada host flash sales and exclusive vouchers. Always compare prices and check for warranty details before purchasing, especially during large discount events.
Summary
Choosing the best toys in Singapore means balancing safety, learning value, and sustainability. Prioritise age-appropriate educational toys and certified non-toxic products. Buy from trusted local retailers like Trio Kids for clear returns and shipping perks. If you want market context, the toy market in Singapore grows steadily, projected at about *6.2% annually through 2026* according to Statista.
Explore carefully, compare prices, and favour toys that encourage creativity and learning.
FAQ
What are the best educational toys for kids in Singapore?
Choose toys that match age and target specific skills like STEM or language.
Where can I buy Le Toy Van toys in Singapore?
Le Toy Van appears in specialty toy shops and curated online stores.
Is Melissa & Doug available in Singapore?
Yes. Melissa & Doug items sell through educational stores and major online marketplaces.
Are wooden toys safer than plastic toys?
Wooden toys often use fewer chemicals and last longer, but check finishes and certifications.
How can I find toy sales and discounts?
Monitor marketplace flash sales, parenting expos, and retailer newsletters for promo codes and bundles.
Are there MOE-aligned science kits?
Some local suppliers offer MOE-aligned kits for curriculum support; check Play N Learn and school recommendations. See MOE for curriculum guidance.
