If you’re still optimizing for rankings, reach, or relevance without understanding how decisions actually happen today, you’re not just behind—you’re invisible. The way consumers make choices has dramatically changed. They aren’t just “searching” anymore, at least not in the way... Read more
Consider a situation where a child wants to plant some seeds and is looking forward to an apple tree. He knows the basics of how to sow seeds, water regularly, and all, but the most important aspect that a gardener... Read more