Introduction: The Changing Face of Influence Once upon a digital time, brands would pour millions into celebrity endorsements. A single photo with a famous face would sell products overnight. But in 2025, that script is flipping—and fast. Micro-influencers—those with smaller,... Read more
In the evolving digital landscape, where every impression counts and each click is a business opportunity, data isn’t just a byproduct—it’s the driving force. For any programmatic advertising agency, success hinges on the ability to track, interpret, and optimize performance... Read more