Simpro Group has announced the acquisition of Delight, an AI-driven customer engagement solution, in a strategic move to boost its AI-first platform and extend capabilities beyond traditional field service management. The deal strengthens Simpro’s ability to help trade businesses not only complete jobs but also drive repeat revenue and long-term customer value through automated follow-up and insights.
With the acquisition of Delight, Simpro is expanding its AI-first platform beyond traditional job management and operational efficiency. The company is now positioning itself as a full operating system for the trades—one that supports businesses from the moment a job is scheduled through completion, follow-up, and long-term customer engagement. In simple terms, Simpro wants to help trade businesses do the work better and turn every completed job into an opportunity for future growth.
A Strategic Move Toward an AI-First Future
For years, Simpro has been known for helping trade businesses manage complex field operations—scheduling technicians, tracking jobs, managing assets, invoicing customers, and maintaining compliance. These capabilities remain core to the platform. However, as the industry evolves, Simpro sees an even bigger opportunity: helping businesses grow revenue automatically, not just operate efficiently.
The acquisition of Delight reflects this shift. Delight specializes in AI-powered customer engagement, using real service data to trigger timely, relevant follow-ups that encourage repeat business. By bringing Delight in-house, Simpro is extending its platform into the post-job phase—where customer relationships are nurtured, trust is reinforced, and future work is generated.
Rather than requiring trade businesses to manually track follow-ups or rely on disconnected marketing tools, Simpro is embedding this intelligence directly into the workflow. The result is a more complete, end-to-end platform designed to support sustainable business growth.
What Delight Brings to the Simpro Platform
Delight’s technology focuses on one simple but powerful idea: most trade businesses already have valuable customer data, but they struggle to use it effectively. Service histories, maintenance schedules, and job outcomes often sit unused once a job is closed. Delight uses AI to turn this data into action.
By analyzing real service information, Delight automatically identifies when a customer may need follow-up work, additional services, or preventive maintenance. It then delivers personalized, well-timed messages to customers—without requiring staff to manually intervene.
With the acquisition, these capabilities are now being integrated directly into Simpro’s core platform. This means trade businesses can:
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Automatically identify upsell and repeat-service opportunities
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Send targeted follow-ups based on actual job data
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Improve customer communication without increasing admin work
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Drive higher customer lifetime value with minimal effort
For many trade businesses, especially small and mid-sized operators, this kind of automation was previously out of reach. Simpro’s move makes AI-driven customer engagement accessible to a much broader audience.
From Job Completion to Long-Term Customer Value
Traditionally, field service software has focused on getting the job done efficiently. While this is essential, it often leaves money on the table. Many businesses complete a job, invoice the customer, and move on—without systematically following up or nurturing the relationship.
Simpro’s leadership believes that the future of trade management lies in closing this gap. By combining operational data with AI-powered insights, businesses can shift from one-off transactions to ongoing customer relationships.
For example, a completed HVAC installation can trigger automated reminders for maintenance checks. A plumbing repair can lead to follow-up recommendations for preventive inspections. An electrical service call can open the door to safety upgrades or energy-efficiency improvements.
These opportunities already exist. Delight’s AI simply ensures they are not missed.
Early Results Validate the Strategy
Even before the acquisition, Delight was already working as an integration partner with Simpro. The results from early adopters helped confirm the strategic value of bringing the technology fully into the platform.
According to customer feedback, businesses using Delight alongside Simpro reported:
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Up to a 15% increase in sales
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Around a 10% boost in recurring revenue
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Measurable results in as little as six weeks
These gains were achieved without hiring additional staff or significantly changing existing workflows. Instead, AI handled much of the follow-up automatically, freeing teams to focus on delivering quality service.
For Simpro, these outcomes provided strong evidence that AI-powered customer engagement is not just a “nice-to-have” feature—it is a meaningful growth driver for trade businesses.
Reducing Manual Work While Increasing Revenue
One of the biggest challenges for trade businesses is time. Owners and managers are often stretched thin, juggling scheduling, staffing, customer communication, and financial management. Marketing and follow-up frequently fall to the bottom of the priority list, not because they are unimportant, but because there simply isn’t enough time.
Simpro’s integration of Delight addresses this pain point directly. By automating follow-ups based on real job data, businesses no longer need to remember when to contact customers or manually craft outreach messages. The system does the heavy lifting in the background.
This approach aligns with Simpro’s broader philosophy: use AI to remove friction, not add complexity. The goal is not to overwhelm users with new tools, but to quietly improve outcomes by embedding intelligence into everyday workflows.
Building the World’s First AI-First Operating Platform for the Trades
Simpro Group has described its long-term ambition as building the world’s first AI-first operating platform specifically designed for trade and field service businesses. The acquisition of Delight is a key milestone on that journey.
An AI-first platform goes beyond basic automation. It uses data to anticipate needs, recommend actions, and continuously improve outcomes. In Simpro’s vision, AI becomes a trusted assistant—helping businesses identify opportunities, avoid mistakes, and make better decisions at scale.
With Delight now part of the Simpro ecosystem, the platform spans a wider portion of the business lifecycle:
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Planning and scheduling jobs
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Executing work in the field
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Managing assets and compliance
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Invoicing and financial tracking
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Engaging customers after the job
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Driving repeat revenue automatically
This end-to-end approach sets Simpro apart from point solutions that address only one piece of the puzzle.
Global Availability and Customer Impact
One of the advantages of the acquisition is speed. Delight’s technology is now fully integrated and available to Simpro customers worldwide. This allows trade businesses across different regions to benefit from AI-driven customer engagement without waiting for lengthy rollouts or custom integrations.
For global customers, this consistency matters. Businesses operating across multiple locations can apply the same intelligent follow-up strategies everywhere, ensuring a consistent customer experience while scaling efficiently.
Simpro expects that customers will see improvements not only in revenue, but also in customer satisfaction. Timely, relevant communication helps customers feel valued and supported—strengthening trust and loyalty over time.
The Role of the Delight Team Moving Forward
As part of the acquisition, the Delight team will join Simpro’s product and engineering organizations. This integration is designed to accelerate innovation and ensure that AI-powered customer engagement continues to evolve alongside the core platform.
By working closely with Simpro’s existing teams, Delight’s engineers and product specialists can:
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Enhance AI models using broader operational data
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Develop new use cases tailored to specific trades
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Improve personalization and accuracy of follow-ups
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Scale the technology to support larger and more complex businesses
This collaborative approach ensures that the acquisition is not a one-time enhancement, but the foundation for ongoing innovation.
Why This Matters for the Trade Industry
The trade and field service industry has historically lagged behind other sectors in digital transformation. Many businesses still rely on manual processes, disconnected tools, and reactive customer management.
Simpro’s acquisition of Delight signals a shift. It demonstrates that AI-driven growth is not just for large enterprises or tech-native companies—it is becoming practical and accessible for trade businesses of all sizes.
As competition increases and customer expectations rise, the ability to engage customers proactively and intelligently will become a key differentiator. Businesses that rely solely on word-of-mouth and manual follow-up may struggle to keep pace.
Looking Ahead: Smarter Growth with Less Effort
Looking forward, Simpro Group sees AI as a way to help trade businesses grow without burning out their teams. By automating repetitive tasks and surfacing meaningful opportunities, the platform enables owners and managers to focus on strategy, service quality, and team development.
The acquisition of Delight reinforces this direction. It shows Simpro’s commitment to building tools that are not only powerful, but practical—designed around the real-world challenges of running a trade business.
A Stronger, More Complete Platform
With Delight now part of its ecosystem, Simpro Group has significantly expanded what its platform can deliver. Businesses can move beyond simply managing work to actively growing revenue through smarter customer engagement.
This acquisition strengthens Simpro’s leadership in the field service software market and brings it closer to its vision of a fully integrated, AI-first operating platform for the trades.
For trade businesses looking to improve efficiency, increase repeat work, and build stronger customer relationships, Simpro’s expanded platform represents a meaningful step forward—one that combines operational excellence with intelligent, automated growth.
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