Global Gift Wrapping Paper Market Overview: 2025-2030
Base Year: 2024
Historical Years: 2020–23
Forecast Years: 2025-2030
The Global Gift Wrapping Paper Market size was valued at around USD 6.81 billion in 2024 and is projected to reach USD 9.39 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.65% during the forecast period, i.e., 2025-30.
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Global Gift Wrapping Paper Market Dynamics: 2025-2030
Global Gift Wrapping Paper Market Driver:
Rising Prevalence of Gift-Giving Culture Across the World – The main driver of this industry is gifting habits of people to their friends and relatives on multiple special events such as birthdays, marriages, anniversaries, festivals, etc. This is because giving gifts to special ones tightens the bond between them as it acts as a symbol of love and appreciation. Also, packing those gifts is an equally important part of this culture as it makes the product more attractive, increases the suspense of the receiver, and makes them feel more special. Therefore, due to the high popularity of gifting culture, wrapping papers have also experienced growth in past years, and this trend is expected to continue in the forecast period as well.
The Global Gift Wrapping Paper Market study of MarkNtel Advisors evaluates & highlights the major trends and influencing factors in each segment. It includes predictions for the period 2025–30 at the global level. Based on the analysis, the market has been further classified as:
Based on Material Type:
- Unbleached wrapping paper
- Bleached wrapping paper
- Recycled wrapping paper
- Kraft wrapping paper
Based on the type of material, the kraft wrapping paper segment leads the market with a share of around 62%. The main reason behind this dominance is that Kraft paper has high tear resistance. Moreover, as Kraft paper is made up of wood pulp, it requires fewer resources to be manufactured. As a result, this segment attracts multiple consumers with high concerns about sustainability. Additionally, due to the low cost of production, the sales price of Kraft paper is also low as compared to other segments. Therefore, the high strength and eco-friendly nature, that too at low prices, have been the major factors behind this segment’s dominance, and this trend is expected to continue in the future years as well.
Based on the Packaging Type:
- Primary packaging
- Secondary packaging
- Tertiary packaging
Gift wrapping papers are mainly used for the primary packaging thus dominating the market with a share of around 66%. The main reason behind this dominance is that gift wrapping paper makes the product more appealing and increases the suspense of the receiver. It also makes the receiver feel more special and valued. Moreover, as primary packaging is in direct contact with the product, it offers practical benefits as well by protecting it from scratches, dust, etc., and ensuring it is in perfect condition while unwrapping. Therefore, to make the gifts more attractive along with some practical advantages, primary packaging has gained a very high popularity in past years, and this lead is expected to remain in the future as well.
Global Gift Wrapping Paper Market (2025-30): Segmentation Outlook
The market report has segmented the market into the following categories:
By Material Type
-Unbleached wrapping paper
-Bleached wrapping paper
-Recycled wrapping paper
-Kraft wrapping paper
Based on the type of material, the kraft wrapping paper segment leads the market with a share of around 62%.
By Packaging Type
-Primary packaging
-Secondary packaging
-Tertiary packaging
By Printing Technology
-Digital printing
-Roto – gravure printing
-Flexographic printing
-Lithographic printing
By Region
-North America
-South America
-Europe
-The Middle East & Africa
-Asia-Pacific.
Regionally, North America dominates the market with a share of around 39%.
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Top Companies Operating in the Global Gift Wrapping Paper Market:
-DS Smith plc
-Japan Pulp and Paper Company
-Mondi plc
-Nippon Paper Group, Inc.
-Oji Holdings Corporation
-Rengo Co., Ltd.
-SCA Packaging Ltd.
-Stora Enso Oyj
-The Gascogne group
-The International Paper Company
-The Smurfit Kappa Group plc
-Others.
Industry Recent Development:
- 2022: Smurfit Kappa’s paper mill in the UK introduced a new drying process innovation. This process is highly sustainable as it consumes 6% less energy and releases around 5% less carbon dioxide into the environment as compared to previous methods.
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