The growth of a social network is a real opportunity for companies and businesses . Just look at the example of TikTok , which had 2 billion downloads in the first quarter of 2020 , according to Sensor Tower . THAT’S A LOT OF PEOPLE . If you want to gain your tiktok fans then go to this site Buy TikTok Followers Malaysia.
Incorporating TikTok into your marketing strategy can help you reach more people , turning them into potential customers and brand advocates. Doing so involves planning and knowledge of the social network.
Because it is new, many professionals still do not know how to include TikTok in their company’s marketing strategy . Therefore, we present 10 companies that have worked the social network differently in their profiles, from the process of selecting new candidates to positioning and awareness.
1. Have a “personal profile” that shows what goes on behind the scenes of the company
Having a company profile on a social network doesn’t always generate as much engagement as bringing in a person to represent your brand. Starbucks, for example, associated its brand with that of a cashier to establish its presence on the social network.
Maya has become a worldwide phenomenon, with over 2.1 million followers. All of this because she presents things that satisfy some of the curiosity of the coffee shop chain’s customers: daily life, how drinks are prepared and what goes on behind the scenes.
Ah, but anyone who thinks this account is exclusively personal is mistaken. The name of the profile itself “gives away” the connection with the company Even without having a business profile, Starbucks managed to establish its presence and involvement on TikTok.
2. Take advantage of spontaneous engagement at big events
Being able to create interaction between the “offline” and “online” world is a strategy that can provide growth and recognition for the brand .
With users increasingly connected — even if it’s just through WhatsApp — taking advantage of major offline events to create online interaction is an activity that has already generated results for some brands .
Chipotle Food , for example, took advantage of the biggest media event in the world: the Super Bowl — the final of the American football championship in the United States.
In 2020, during the game between the San Francisco 49ers and Kansas City Chiefs , the Mexican food chain called on the public to make an advertisement for the brand using Justin Bieber’s recently released song , Yumi.
Through the hashtag “ TikTok Timeout”, the campaign managed to generate 2.5 million engagements. Involving not only Justin Bieber — who had partnered with Chipotle — but also other influencers.
And the action generated tremendous savings! A 30-second commercial in the Super Bowl can cost up to $5.6 million. Without spending that much money, Chipotle managed to engage viewers through the hashtag on TikTok and the partnership with the singer .
3. Promote new learning for the public
Learning new things is not only motivating, it is also a way to activate our brain and keep it efficient, according to research carried out at Yale .
Using social media to teach your audience new things is always interesting and TikTok offers several opportunities to do this.
By promoting new learning for followers, the brand builds relationships and positions itself as a reference on a given subject, showing that it has mastered the issue and can be a source of knowledge for people.
TikTok videos always involve dynamism, some graphic resources and even soundtracks. In other words, when you make educational videos on the platform, you can educate and entertain at the same time.
Buy TikTok Followers Malaysia has taken advantage of the network’s resources to create diverse content, including educational content. The goal is to show not only that you are a reference in the subject, but that you care about your audience’s learning process.
Teaching a valuable practice through a step-by-step process can not only be a way to generate engagement, but also to get closer to your audience.
TikTok can be a great ally in this seasonal strategy, showcasing promotional products and services for the season.
This is the case of Cacao Show, the company sells sweets and varieties throughout the year, but has a growth in sales on celebratory dates such as: Valentine’s Day , Easter, Christmas, Mother’s Day , etc.
These videos helped Cacao Show’s profile grow on the social network. These are productions that present chocolates in a funnier way, providing entertainment for the public.
The people who appear in the video are the employees themselves, who act out situations experienced in different homes during Christmas and other periods.
5. Bet on challenges to present your profile to the public
Challenges are the basis for interaction on TikTok. There are several challenge formats: doing choreography, lip-syncing to a song, imitating a movement, etc.
When a challenge is launched, many people jump on board and start recording videos showing whether they were successful or not.
Seeing this opportunity, Magazine Luiza took the opportunity to launch itself on TikTok. And, of course, Lu couldn’t be left out.
She is the face of the brand on TikTok , being used to present products, offers and also to play challenges such as makeup and clothes swaps.
To attract the public to its profile, Magazine Luiza made Lu participate in a makeup challenge with makeup artist Leticia Gomes who transformed into Lu herself!
Thus, the brand was able to show its presence on the social network and attract followers to its profile.
6. Us and QR code to promote your channel
Yes, I know, social media is generally used to show your audience all your products and services. But it is also possible to turn this scenario around a little!
That’s what Guarana did . To grow on TikTok and gain more followers, it printed a “ TikTok code ” on the soda can . People scanned it with their cell phone camera and were directed to the company’s TikTok profile .
It is worth mentioning that Guarana is one of the few Amber products to have a profile on TikTok and this strategy was created so that the brand could get even closer to its audience.
On the profile, you can see funnier videos and videos with influencers who became famous on TikTok itself , such as Laura Seraphim .
7. Create creative challenges with your products
Clothing, beauty, decoration and beauty salon companies have found a place on Instagram to share their photos and attract the public’s attention.
However, these features are no longer exclusive to Instagram. Since its launch, TikTok has presented itself as a social network capable of presenting, in different ways, outfit compositions, a makeup challenge, etc.
Do you know who really understood this opportunity? Amaro! For example, it created a challenge for people to share different outfits and rewarded the winners with the opportunity to co-create a project with the company.
In addition, Amaro also uses influencers to show how it has products that change the “vibe” of the home through different decorations made with the company’s products.
8. Keep your audience well informed about your brand
There is room for any brand and company on TikTok , as is the case with Corinthians . The São Paulo team is using the social network to show behind-the-scenes training sessions, historic goals, real-time results and much more.
This way, Timão can stay close to its fans on different platforms, showing the lineup for the game, the situation of injured athletes, behind-the-scenes training, etc.
Through this information, the public becomes involved and engaged with the profile.
Furthermore, before social isolation , the profile also shared videos made by fans in the stands. This is another way of strengthening the relationship between the brand and consumers.
9. Select your new employees creatively
Nestlé took a very different and innovative approach. Instead of creating a TikTok profile, the company decided to adopt the tool as part of its hiring strategy for new employees.
Yes! Do you know those presentation videos that many companies ask you to make during the selection process? At Nestlé, they are made using TikTok videos , making the production more relaxed and innovative.
An example of this action was in the hashtag “#InsidersNestle ” . In this challenge, the company followed the most creative productions and hired 30 professionals to take care of 30 different Nestlé brands .
In addition to being a more creative hiring process, Nestlé was able to find professionals who are up to date with social media launches and active on the platforms.
A pretty cool way to put together a marketing team, right?
10. Partner with influencers who are already established on social media
Is creating a TikTok profile not part of your marketing strategy ? No problem!
A really cool alternative to get results on social media is to form partnerships with influencers who are already established on the platform , that is, those profiles that have a high number of followers and a well -established audience .
It is worth noting that not just any influencer will generate positive results. There must be a fit between the influencer’s audience and that of your company. This influencer also needs to be in line with the brand’s values, so as not to harm the company’s image with offensive comments.
This strategy was adopted by Maria Brasileira! The brand partnered with influencer Patrícia Alves, who had a follower profile related to Maria Brasileira’s audience — female, working women responsible for household chores .
Through videos, Patrícia promotes the company’s products. Like on “Brazilian Maria Day”, in which a professional goes to the influencer’s house to leave everything clean.
Did you enjoy learning about the different approaches TikTok has for businesses that you can take advantage of?
As you can see, TikTok for businesses goes far beyond just jumping on the challenge bandwagon. Your business can start a conversation or take a different approach that is engaging and engaging to your audience. Click here to buy tiktok fans.
But what’s the point of having your profile on TikTok if you don’t have followers, right? Take advantage of your visit and check out our content on how to gain followers on the social network
